Freelancer Tips

How To Rebrand Yourself As A Freelancer in 8 Steps

Fiverr Team
December 27, 2022
Freelancer Rebrand

Rebranding yourself as a freelancer is about giving your business a fresh start with a new look and feel. It's about creating something that feels more true to who you are as an individual and better reflects the type of freelancer you want to be. It's also about creating something that resonates more with your current and potential clients.

Discover if a freelancer rebrand is right for you and find concrete action steps you can take to get the changes made smoothly.

Why Would You Want to Rebrand Your Freelance Career?

While the scenario described above is a common reason to rebrand, it's not the only one. So let’s explore other scenarios that might lead you down this path.

Change In Interests

When you started freelancing, you might have envisioned yourself writing about a particular topic or offering a specific service. But time has a way of changing us, and sometimes, the freelancer services you used to provide no longer align with your interests.

In this case, it might be time for a freelancer rebrand so that you can pivot your services to match what you’re interested in now.

Change In Target Audience

As you gain experience working with different clients, you may find that your target audience has changed.

For example, maybe you used to focus on small businesses but now want to work with larger corporations. Or perhaps you’re ready to shift gears, move away from the corporate market, and freelance for individual entrepreneurs instead.

A freelancer rebrand can help you make this shift. Adjust your branding, services, and messaging to appeal to your new target market as you work through the process.

Change in the Market

Today's marketplace is constantly changing. What used to be popular and in demand a few years ago may be less popular now.

Sometimes, freelancers find they need to make changes to their freelancer services if they want to stay competitive. This is where rebranding your freelancing business can come in handy.

You can adjust your branding, services, and messaging to keep up with the current freelancing market. This can also be an excellent way to raise your rates and ensure you're paid fairly.

The Benefits of Rebranding Your Freelance Career

Regardless of why you choose to rebrand yourself as a freelancer, the process can be both exciting and daunting at the same time. It's a time to reflect, get creative, and take action.

To inspire you to keep moving forward, here's a peek at a few of the benefits that this process can bring:

  • Boosting your confidence: Rebranding your freelancer career is an opportunity to take a step back and reflect on all the fantastic things you've accomplished thus far. It's also a chance to get creative and explore new freelancer services you can offer. This process can be incredibly empowering, leaving you feeling inspired and confident in your freelancing abilities.
  • Creating a more authentic freelancer brand: A rebrand allows you to create something more authentic to who you are. You can adjust your business’s colors, fonts, messaging, and visuals to reflect your unique personality and core values.
  • Gaining more clients: With a freelancer rebrand, you can update your freelancer profile and bio to target your ideal clients better. You can also adjust your freelancer services to appeal more to the type of clients you want to work with in the future. This can be a great way to gain new business leads and build relationships with potential clients.
  • Reigniting your passion: Rebranding can help you fall in love with your business again. It's an opportunity to explore new freelancing services and topics that excite you while still making a living doing what you enjoy.
  • Recovering from a bad experience: Finally, freelancers who have faced a challenging or negative experience with their freelancing business may find that rebranding is the perfect tool to help them start fresh. A freelancer rebrand can allow you to leave the past behind and move forward.

How to Rebrand Your Freelance Business

Now that you know why a freelancer rebrand can help revitalize your business, here are eight steps to getting started with your own rebrand.

Step 1: Define the Goals of Your Rebrand

If you don't think through your rebrand, you’re liable to wind up with a brand that doesn't resonate with you. So before you jump straight into the process, you should first define your freelance business goals.

These questions can help you pinpoint your goals:

  • What do you want to achieve with your rebrand?
  • Why are you making these changes?
  • What do you want your freelancer business to look and feel like?
  • Who is your new target audience?

Once you’ve decided on some basics, use that information to create goals. What would make you feel like the process was successful? The more specific your goals, the easier it will be to measure your successes and failures.

Step 2: Do Your Research

Now that you know what path you’re taking with your freelancer rebrand, it’s time to get started on the research phase.

Though this might not seem important, it is one of the most critical steps in the process. As you research, you gain insight into the freelancing industry and current market trends and discover how to leverage them to your advantage.

You’ll also want to do some market research on your new target audience. That way, you can ensure the changes you make align with that demographic’s wants, needs, and preferences.

Step 3: Update Your Portfolio Website

Take a look at your portfolio and do some reflection. What does it say about you, your talents, and your services? Does it speak to the type of clients you want to work with?

If not, spend some time updating your freelancer website and portfolio. Make sure it reflects who you are and the freelancing services you offer.

Curate your portfolio so it showcases your top samples. Review your freelancer bio, and make sure all the contact information is current.

Once you’ve revamped the content, switch your attention to the visual elements. Choose fonts, colors, and images that speak to you and your target audience. This will create a cohesive freelancer brand image that you can use consistently across the web.

Step 4: Update Your LinkedIn

More than just your portfolio website needs updating. You'll also want to freshen up your freelancer LinkedIn profile.

Review each section of your profile, update any outdated information, and make sure you’re highlighting the freelancing services that are most relevant to your rebrand.

Remember to add a professional photo to give your profile a personal touch.

Step 5: Refresh Your Email

Does your current email address reflect the freelancer you are today? If not, it might be time to get a new one.

Your freelancer email address is integral to your freelancing identity, and you want to ensure it resonates with potential clients.

Once your email is set up, remember to include a signature. This should include a link to your freelancer website and any social media profiles, so people know where to learn more about you and your services.

Step 6: Create a New Logo

A freelancer rebrand is only complete with a new logo! An eye-catching freelancer logo can help your freelancing business stand out.

Whether you create a DIY logo or hire a professional, make sure it resonates with your new direction. Then, include your logo on marketing materials and your social media profiles.

Step 7: Acquire Any Helpful Certificates or Complete Courses

While you don't need a certificate or course to start as a freelancer, investing in some education can help level up your business. Certificates and courses in topics like marketing, business management, and freelancing best practices can be beneficial for freelancers who are rebranding.

You can also use courses to help with a freelancer pivot. For example, if you used to write blog posts, you can take a class on copywriting to expand your freelancer services and better target specific clients.

Courses and certificates also help you stand out as an expert in your field. This can give you an edge over your competition, so be sure to include these details in your portfolio so clients can see that you’re well-versed in the topic at hand.

Step 8: Start Marketing

Once you've completed your rebrand, it's time to share it with the world.

Post about your freelancer rebrand on social media, email your freelancer network, and update any freelancing profiles you have online. You can also write guest posts for other freelancers to help generate more business leads.

Grow Your Business With a Freelancer Rebrand

A freelancer rebrand can be a great way to freshen up your business and attract more clients. But it's important to do your research and take the time to plan out each step of the process. Otherwise, you may end up taking your brand backward instead of forward.

By following the eight steps outlined above, you'll be well on your way to a successful freelancer rebrand.

Fiverr Team
Whether you’re scaling up your small business or building a brand from scratch, we’ve got the resources you need to keep you informed and at the top of your game.
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