If you want to create a stunning resume, showcase your creative portfolio, or gain new clientele, making a personal portfolio website is a great idea. It's your chance to showcase the services you offer, your best creative work, favorite projects, and noteworthy accomplishments.
Let's covers the basics of what a personal portfolio website is, what it consists of, and how to set up your very own.
A personal portfolio website is a professional website that provides information about what you do, what services you may offer, and how to contact you or your company.
Portfolio websites are an easy way to promote yourself, your brand, or your business. You'll increase your visibility for clients, managers, or employers to find you organically. Essentially, it's a digital business card and project portfolio all in one that's accessible, sharable, and drives results.
Now you know why you should create a personal portfolio website, but what should you include? Here are a few of the most important things to display on a portfolio site.
Are you a digital creator who offers freelance services? You'll want to show off your best digital designs, photographs, or web projects. If you're selling a product, be sure to include what your brand represents, who it's for, and what problem you will solve for a potential customer.
You'll want to display all your best work and favorite projects. Remember, quantity isn't necessarily better than quality. Oversharing your entire curriculum vitae can leave visitors overwhelmed and generally turned off.
It's important to highlight and focus on your professional services, goals, and achievements. That's the point, right? At the same time, don't be afraid to add a dash of personality and be yourself while staying concise and on-brand. That's how you'll stand out!
Cross-promotion over different platforms is a dynamic strategy that can increase exposure, audience, and the chances of getting noticed. Include all relevant social media and any other links where customers can find examples of your work.
Now you're a little more familiar, are you ready to personalize a website to showcase your portfolio and services? Here is the best way to create a personal portfolio website for beginners.
Before diving in too deep, be sure to conduct your research and look for inspiration and examples of successful personal portfolio websites by real professionals. There are a ton of resources that are excellent for digital artists, photographers, and designers to check out how other people in their fields are designing their portfolio sites.
Once you've got an idea of what you'd like your design and layout to be, determine what content you'd like to use and how you'd like to present it. Also, be sure your message is clear and to the point. Don't leave visitors wandering your website guessing what you do and what they'll benefit from. Are you a graphic designer that specializes in social media content? Tell them, straight up!
There are many web builders out there, so you'll easily find something that works for you. Platforms like Squarespace, Wix, and Weebly have many templates you can choose from to create beautiful pages with custom content, fonts, and colors.
Organize your content to flow well by creating pages for each type of content. For example, you can select an image for your home page with a brief intro letting visitors know who you are and what you do. You can go more in-depth on your about or services page(s) while featuring the bulk of your work on a Portfolio page. Don't forget to include contact information and other relevant content, such as a blog or podcast.
SEO can be your best friend or worst enemy, and like most relationships, you have to work at it. Be sure to optimize your SEO throughout your website by using keyword-rich web copy. Again, don't be afraid of a little shameless self-promotion. Ask your friends and family members to share your website, and be sure you add links to your social media accounts and post them on your own feeds.
Creating a website to promote your personal portfolio is a great way to show off your artwork, describe your professional services, and gain new clients. But we know how busy freelancers, artists, and entrepreneurs can get. If you don't have the time to dedicate yourself, find the right Fiverr freelance portfolio website designer to build a stunning digital portfolio to exhibit your work.