Freelancer Tips

Best Practices for Choosing your Gig Category

By
Matt Clunan
|
September 10, 2019

Gigs help connect you to buyers—it's an opportunity to sell what you can do. So why not sell it well? An irresistible gig is persuasive and anticipates what buyers need. It is your chance to inform, educate, and engage prospective clients.

This is why you want to make sure your gigs include all the important details, gives them a taste of your professionalism and grabs their attention. In essence, you are providing a snapshot of the services you can provide and what makes it distinct from your competitors.

Here are some best practices to apply when choosing your gig category:

Give Them the Necessary Details

For starters, each package you create should have a detailed breakdown of the service being provided. The more familiar you are with what you are selling, the easier it will be to market it on Fiverr. 

Next, you can get acquainted with the steps it takes to create a gig—each section is carefully designed to show a breakdown of your service so that it is easy for buyers to access and understand. These decision-makers are often pressed for time and must adhere to strict deadlines. Keep this in mind, as you choose, design, and complete your gig category.

Here's a general breakdown of what you need to do and include:

  1. An overview of your service (make sure you choose a relevant category)
  2. The scope and pricing
  3. A concise description of the service and answers to frequently asked questions
  4. The information and requirements you will need to perform the service
  5. A gallery or digital portfolio of your previous work
  6. Publish and share your gig on different networks

Show Them You Are An Expert

When creating profiles and packages online, it is easy to forget that there is a person on the other end receiving the information you dispatched. But a real pro knows their target audience and anticipates their needs—their services are communicated well and give buyers the reassurance they desire.

A great way to use your expertise as an advantage over competitors is to wow them with packages too good to pass up on. You can design it so each package shows your range of skills and quality of work. For instance, a writer can tier a variety of skills such as SEO marketing, topic research, and long-term content roadmaps.

Your FAQ sheet is another key moment to cultivate a rapport and foresee their concerns. For example, if you offer SEO services, many buyers are curious to know what strategies you implement—use this section to explain your optimization process and what it entails. All the answers you provide should be useful and informative. Essentially, each section should show exactly what makes your service high-quality.

Grab and Keep Their Attention

Your individuality is an incredible asset, and it could make a big difference when it comes down to decision time. Buyers are scrolling through a long list of options, so what can you do to stand out? Don't just rely on your title or description page to engage with your target group—make your gig aesthetically pleasing. Entice them with a high-resolution cover photo, a well-edited explainer video, or visual samples of your work.

These supplemental sources give your audience a look into your originality, experience, and style. You also don't want to wait around for an opportunity to come knocking on your door—share your services with the world. Advertise your gigs on all social media platforms and different networks, it will help get you noticed and build exposure.

Be a Fiverr All-Star

Fiverr categories make it so you can capitalize on all your skills and talents, so don't hold back. You are more than a writer, designer or marketer, so show clients you are a professional—well-versed in your area of expertise, eager to meet their needs, and always ready to reach new bounds.

Matt Clunan
Matt is a Director of Brand Marketing at Fiverr. He has 8+ years of experience in brand and digital marketing, working in technology and sports.
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