Whether you’re an entrepreneur, a job seeker, a freelancer, or an executive, being on LinkedIn makes sense. But to get the most out of the platform, you need to grow your professional network. This will improve your chances of attracting prospective clients or employers. It will also help you build a strong personal brand.
Here are six tips to effectively grow your professional network on LinkedIn:
First things first, your profile needs to impress. People will not want to connect with someone who has no profile picture, doesn’t describe who they are/what they do, and/or has no work or education history on their profile.
So it would be best if you optimized your LinkedIn profile to make sure it stands out and looks credible. For starters, have a friendly but professional profile picture and tell people what you do through your bio and other profile fields. Not only that, your “about me” section should include relevant keywords so the right people can find you.
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The more active you are on LinkedIn, the more likely people are to notice you. When your connections engage with your post, the post could show up in the feed of their connections. And if the content is interesting enough, those secondary connections might end up sending you a connect request.
That’s why you should post regularly and invite engagement. Most importantly, make sure your posts are valuable, interesting, and engaging. You can even get professional social media writers on Fiverr to help you out.
Like every other social network, visuals rule on LinkedIn. Posts with images get twice as much engagement as ones without. What’s more, larger images have a 38% higher click-through rate compared to other images.
So to drive more engagement on your LinkedIn posts, share high-quality images and original graphics. You could have high-quality photos or graphics to accompany your posts. Or you could even share bite-sized tips and insights through original infographic-type images. Get social media design experts on Fiverr to create eye-catching and unique visuals for your LinkedIn posts.
Besides sharing links to articles from your blog, LinkedIn also lets you publish articles as native content. This is a great way to share original insights and previews of your blog articles so people can read them without ever leaving the platform.
Plus, it brings visibility to your LinkedIn profile because the article is searchable both on and off the platform. That means people searching for the topic on Google may find it in their search results. This increases your chances of drawing in more connections to grow your network.
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Sending connect requests without context may work to an extent. But it helps to personalize your requests to make a good first impression and set the stage for future engagement. Let them know why you’re connecting, or remind them where you got acquainted so you can put them at ease about connecting with you.
It’s not enough to simply put out posts whenever you feel like it and expect people to engage. You need to put yourself out there and engage with your connections to nurture your relationships. This makes them more likely to engage with your content in the future and puts your profile directly in front of their connections.
Growing your professional network on LinkedIn is one of the first steps to gain valuable leads and attract potential clients. To get even more leads from LinkedIn, you can even get help from Fiverr freelancers who specialize in LinkedIn lead generation.