Business News

11 Ways to Scale Your Startup with Freelancers

Ben Conde
May 30, 2017

Starting up isn't easy. Entrepreneurs are subjected to more risk, workload, and responsibilities than the average person. Fortunately, there are millions of freelancers at your disposal who can help you make your business a success. By 2020 over 50% of those employed in the U.S. will work for themselves, at least part time, which means they can get virtual help with almost anything.

Here are 11 ways every entrepreneur can scale faster with freelance help:

1.A slick website A website is your first (and maybe last) impression with customers and if yours happens to be glitchy or mobile-unfriendly, you're missing out on a lot of good business. So hire a website designer who knows their stuff.

2. An eye-catching logo A well-crafted logo can communicate the value of your brand in a matter of seconds. A poorly crafted one, on the other hand, can leave customers confused or indifferent. Sit down with an expert designer who can capture everything about your brand in a single design.

3. Real social influence Getting your name out on social media can be a full-time job and you've likely got plenty of more important things to do. Social influencers spend all their time building niche audiences who look to them for recommendations and they can help you drive sales and grow your following.

4. Thought leadership Hire a clever ghostwriter to help you publish your thoughts in trade magazines and publications. This elevates your brand and, if you target it correctly, can generate business leads.

5. Intro video Use a videographer to help explain your product in a simple and entertaining way. People prefer videos over reading text­­­­ and that's especially true when it's an animated whiteboard video.

6. Market research Use a market researcher to help you engage with your dream audience. A good researcher can dig up data on trends, market size, opportunities, threats, and hidden costs, which help you avoid wasting money and time on things that are ineffective.7. Pitch presentations Looking to get your idea funded? Skip the amateur PowerPoint animations and get an expert presentation designer to look yours over and turn it into something that shows that you know what you're doing.

8. Your taxes When you're starting a business, it's easy to get tripped up by all the different tax situations, so it's smart to get a certified tax professional to put your business back in the black.

9. Trademarks
Building your brand on a name that someone else owns is really dangerous – and it could end in a messy lawsuit. So get a patent attorney to trademark your brand name as soon as possible.

10. Customer support Keep your customers happy by hiring customer support specialists. In doing so, you'll also free yourself up to deal with higher-level matters.

11. Coding
Hiring expert developers gives you the power to code, even if you don't know the first thing about it. Plus, freelancers provide you access to every coding language and skill level from developers around the world. Build the platform, website, or app your customers need.

What do freelancers help you with? How have you scaled with them? Share your tips in the comments below!

Ben Conde
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