Where are your marketing dollars going? Are they being used to fund a campaign that hasn’t yielded much result? Maybe you should give influencer marketing a try. Influencers are people who have the ability to sway consumers’ purchase decisions. So if you manage to find and work with an influencer who is relevant to your target audience, you could be putting those precious marketing dollars to good use. Doubt it? Take a look at these impressive statistics about influencer marketing based on an Augure study:
For 93% of marketers, influencer marketing is effective for building brand awareness
For 76%, it helps them boost customer loyalty
For 73%, it is highly effective for generating new leads
The best part is that 69% of marketers who have used influencer marketing consider it to be effective. These stats speak for themselves and you can see that this new marketing channel is trending for a reason.
How influencer marketing benefits you
Maybe you don’t find the stats convincing enough and you want to see the direct impact of influencer marketing on your business. Here are some of the ways in which you can benefit from influencer marketing:
It’s one of the most cost-effective marketing channels
It exposes your brand to a larger audience base
It automatically helps you gain the trust of a new audience base
It’s more trustworthy for consumers than traditional advertising
So you see that you won’t need to rely on other marketing channels as much as you did before as you will experience an all-round development in your business. In addition to these, you will discover plenty of other benefits once you start implementing influencer marketing into your marketing strategy.
Challenges that make influencer marketing difficult
While there are plenty of benefits in using influencer marketing, many marketers have witnessed failures in their own campaign. This isn’t a surprise as there are numerous challenges that could get in the way of executing a successful campaign. Some of the top challenges marketers have to overcome in influencer marketing are the following:
Finding relevant influencers
Engaging with potential influencers
Measuring the performance of their campaigns
You might also experience many other challenges like budget restraints and campaign monitoring. But with the right planning and tools, you should eventually execute a campaign that does wonders for your business. Interested in more useful influencer marketing facts? Check out the below influencer marketing infographic designed especially for you.
Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.
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