People get hundreds of emails a day, so you need to make sure your business's emails don't get lost in overflowing inboxes. Email often has a strong return on investment, so more clicks can mean more money for your business.
Even better, email is less expensive than other forms of marketing and it's simple to start and maintain an email marketing strategy. (And it's even easier if you find a Fiverr seller to set up your email template and your email marketing strategy.)Ready to go?
1. Write a compelling subject line.
Brrr! Bundle up with 50% off cold-weather clothes! (Act fast, the sale ends this week.)
Before writing your subject line, think about what the recipient is getting out of this particular email. Is it that they're getting the scoop about a great sale? Or a sneak peek of your new arrivals? Make sure that the value of the email is evident in the subject line.
2. Have a clear call-to-action.
Now that someone has opened your email, you've got their attention and you want them to take action. Your click rate is the percentage of subscribers who receive your email and click on at least one button or link. Your call-to-action (CTA) drives the reader to do something, for example, shop a sale, view the new collection, or schedule a free consultation.
You can include your CTA on a button or as a text link. Choose a CTA that clarifies exactly what you want them to do and use active language – for example, Shop Now, Sign Up, or Schedule a Session. It's best to keep the link copy short, but you can provide relevant context like sale details or news about the collection in the email copy.
3. Focus on design.
Your email campaign is an extension of your brand, so the design should be similar to your website and any other touch points you have with customers like ads and merchandise. Use on-brand colors, fonts, and images. It's also helpful to include a logo at the top of your template so readers instantly know it's coming from your business.
Make sure everything is legible and all of the links and buttons are obvious. And remember that emails will be accessed from phones, tablets, and different-sized computer screens. Create a responsive email template that will automatically adapt to the screen size.
4. Segment your lists.
Think of segmenting as personalizing your list so everyone doesn't receive the same exact email at the same exact time. Customize your messages based on details about your customer such as what they've purchased recently, where they live, or the day and time that they normally open your emails.
You could send an email with product recommendations based on things you know they have bought in the past, or a reminder that they still have something in their shopping cart, or tell them that there's an event at their local store. People will be more likely to read your emails if they know they are always relevant to them.
5. Don't spam your subscribers.
If you send dozens of emails a week, your unsubscribe rate is likely to increase. When people sign up for your email list, provide an option for the number of times they will receive an email. Do they want daily notifications of the most important news stories of the day?
Would they want a weekly roundup of top events in the area instead of getting separate emails about each event? If you can, let them set their preferences in advance. If not, think about ways you can decrease the number of emails you send, such as sending a weekly or monthly digest.
What are your top email marketing tips? Which brands do you think do you think have mastered the art of email marketing? Tell us in the comments!
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