As a business owner, it’s crucial to build a highly skilled team to give your brand a competitive edge. In some cases, you may need a certain skill set for a project, but it won’t require an entirely new addition to your team. In this case, it’s in your best interest to outsource the work – meaning you should assign it to an expert outside of your company.
You may be thinking, “how well can an outside worker really understand my company and its goals?” There are plenty of ways to ensure that your chosen freelancer understands your brand and provides work that meets your quality standards. Before deciding to outsource, there are a few aspects to consider to ensure it will be beneficial to your company.
Why Outsource Digital Marketing to a Freelancer?
Hiring freelancers online is more straightforward than using traditional methods like job postings and recruiting. With Fiverr, you can browse through a diverse pool of talented freelancers, review their experience, and find the one that best matches your project needs. Within minutes, you can reach out and hire your perfect freelancer. Once they’ve completed your project, you then have the flexibility to either continue working with your chosen freelancer or find a new candidate with different skill sets for future projects.
In addition to the ease of hiring online, outsourcing could save your business plenty of time and money. The U.S. Bureau of Labor Statistics found that salaries typically account for about 70% of an employee’s wage package, while the remaining 30% includes various taxes and benefits. By outsourcing the work and only paying for what you need, your business can potentially save that 30% or more.
This is even more beneficial for small businesses with limited office space and resources. You can still get the help you need without having to budget for interviews, a new hire’s benefits, salary, training period, and workspace. You won’t have to pay for wasted time, since pay will most likely be set by project completion, and not an hourly rate.
In addition to these benefits, think about how this diverse new talent could enrich your group’s ideas and direction. Many teams usually fall into the same brainstorming routine and ideas can become stale. By outsourcing, you could attract fresh new concepts as the freelancer has likely gained insights from past work with other companies. However, be sure not to rely on freelancers for all of your new ideas, as you still want to maintain the same branding and reputation that makes your core creative team unique.
Let’s say there’s a sudden increase in a project workload, but you really want to avoid the burnout that could happen by overworking your current employees. Skip unnecessary training periods and find an experienced freelancer who can help with the extra work. Fiverr makes it simple to quickly find a specialised freelancer that meets your desired skill level and expertise.
How Can You Determine the Best Digital Freelancer for the Job?
Just because you aren’t hiring someone as a full-time employee, that doesn’t mean you shouldn’t take the time to understand candidate’s work experiences and skill levels. You need to gauge their expertise and understanding of your project goals to make sure their work is up to your standards. But don’t worry, finding freelancers online makes this examination process much faster.
When hiring through Fiverr, there’s no need to conduct long interviews, as seller profiles already include their pricing (1), previous work samples (2), reviews from past clients (3), and much more. Click on the “Contact Me” (4) button to immediately get in contact with a seller to discuss project details or negotiate a quote without having to wait to set up an interview.
Ask to see relevant work samples and have them discuss their workflow process. They should explain their level of expertise with any programs or software necessary for the project. Did they work with teams or was it mostly individual work? Make sure their answer demonstrates self-discipline and the ability to work independently.
You should also get a feel for their communication style. What method of communication do they prefer and how do they want to get feedback? Staying in frequent contact is crucial since they won’t be physically present in the office, so this plan needs to be established early on.
Finally, make sure they have a good understanding of your company. If they’re completing a project that will represent your brand, you want to make sure that they understand your audience, values, and vision. At the end of the interview, give them the opportunity to ask questions about the project or your company.
What Type of Work Can Be Outsourced?
A good rule of thumb is to stick with what you know and outsource whatever falls outside your realm of expertise. Your team has a strong sense of their core competencies, so you should devote time and energy to encouraging growth in those areas. Meanwhile, you can leave certain marketing techniques to freelance experts, to make sure your marketing goals scale at the same rate as your growing business.
All of your brand visuals should look as professional as possible. If you don’t have any graphic designers on your team, it would be a huge waste of time to have an employee attempt to craft a mediocre logo. Instead, decide what types of materials you need and find a specialized graphic designer on the Fiverr marketplace to complete projects such as:
For many businesses, it’s helpful to maintain an online media presence through consistent blogging and email marketing. However, this requires a lot of time and attention to detail, and your team may be focused on bigger goals. Decide on how often you want to update your blog, website, or newsletter and consider hiring a freelance writer for the following:
At the end of 2018, Forbes reported that companies who utilised video marketing strategies averaged a 41% increase in website traffic over those who did not. In addition to other beneficial metrics, they noted that consumers retain much more information from a video than from reading written content. Maybe this convinced you to add video content to your marketing strategy, but you don’t have any video experts on your team. Luckily, Fiverr has specialists in all parts of the video production process who can help you with projects such as:
SEO & Social Media
A strong SEO strategy is crucial for engaging your audience and growing your online presence. Unfortunately, it takes a lot of time and effort to stay relevant in the fast-paced world of social media, and you may not have the ability to spend 24/7 monitoring your social accounts. If one of your business goals is to increase your social media following and engagement, it’s important to have someone frequently uploading and sharing content as well as responding to comments. Consider outsourcing the following social media marketing jobs and SEO roles to a freelancer:
8 Good Reasons to Outsource Digital Marketing Activities for your Business
- Beneficial to achieve the highest quality branding for your company
- For companies that want frequent blog posts, email newsletters, or written content on their website
- Extremely successful marketing method
- Should outsource to an expert to ensure professional-level video content
- Necessary if you want to maintain an active online presence
- Save time by outsourcing daily social media tasks
- Critical if you want to rank well with the search engines
- SEO needs to be constantly evolving, tracked, and measured for the greatest success, so hire the right SEO experts to fill your skills gaps
If outsourcing seems financially and practically beneficial for your company, get started by browsing the Fiverr marketplace to find the best freelancer for your project needs.