Smart is the New Cool: Steele Stark’s Fiverr Pro Success Story

Young entrepreneur Steele Stark is out to prove that smart is the new cool.

Fiverr works to empower the doer in us all—no matter your experience, budget, or age. Take Steele, for example. He’s an eight-year-old doer on a mission to make smart cool again. With the help of his family, Steele aims to bring “groms” together to crush life with their boards and brains through his brand, Genius Sk8 & Snow. Check out how Steele used Fiverr Pro to bring his idea to life below—and then follow along as he shreds the gnar on our Instagram this weekend!

                                                                                                                                    Yo, I’m Steele and I am eight years old. I live in sunny Phoenix, Arizona with my mom and dad, one smart older sister, one adorable little sister and one pretty cool little brother. I’m homeschooled, which I love. My favorite subject is English. My dad, who is my major inspiration, owns his own commercial cleaning company and is an awesome entrepreneur. He teaches me a lot about how to build a successful, growing business. My awesome mom is a skin doctor. She makes the best pizza ever.

My brand is Genius Sk8 & Snow. Plans are in the works to design, manufacture, and sell top quality snowboards, skateboards, hoodies, T-Shirts, hats, and much more. I am very excited to share that our sweatshirts and other apparel will be waterproof. This is insanely cool, because it will help keep the athletes warm and dry. For skateboarders we will offer helmets, pads and other safety gear. I offer everything a snowboard or skateboard athlete needs to compete at the top of his or her game. It’s much more than a brand of gear. It’s a total lifestyle brand. For me, snowboarding and skateboarding are not just a part of my life, it’s how I live my life.  

I chose the name Genius because people have a misconception that snowboarders and skateboarders aren’t that bright. I’m going to obliterate that stereotype. Genius proclaims that board athletes are smart, savvy, and intelligent.

My goal is to take home the Olympic gold medal in snowboarding wearing my own brand. I want to inspire kids to work hard in school, and play hard on the slopes. Smart is the new cool. Eventually, I want to sponsor other athletes, and equip them with the best possible gear. I want to inspire future champions. The kids wearing my gear will exemplify intelligence, honesty, integrity, kindness, and fair play. They will be consummate role models.   

Fiverr Pro has been extremely instrumental in launching my brand. I have used Fiverr to obtain my awesome logo design and multiple rad designs for boards and apparel. Fiverr is an excellent source of everything a budding entrepreneur needs to be successful. There are so many talented people offering their services on Fiverr. It’s a hugely helpful resource. I’m very pleased with the results and would not hesitate to recommend Fiverr to any entrepreneur. The Fiverr designer I worked with is Peckham. He is excellent, talented, and very easy to work with—no wonder he’s a #FiverrPro!

Genius Sk8 & Snow’s logo, designed by Fiverr Pro seller Peckham.

My favorite Genius product right now is the Icicle, which is a gnarly white and blue snowboard, and it is faster than an avalanche. I also really like the way our apparel line is coming together. It’s going to be rad.

As an entrepreneur, I will deliver the best boards and gear, as well as the highest-quality customer service. Genius will inspire grom athletes to be the best versions of themselves that they can possibly be. Genius athletes are smart, safe, motivated, and focused. Genius athletes stay humble, and help athletes coming up behind them. Genius athletes will define cool for a new generation.

Have a question for Steele? Ask him in the comments below!

Hannah Curran
Hannah Curran is Fiverr's Social Media and Content Manager. Originally from Connecticut, she lives in California and works out of our San Francisco office. Have an idea for the Fiverr blog? Connect with her on LinkedIn.
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Very inspirational, a little boy with confidence and passion