Great content requires great strategy. To become a reputable publisher and a trusted source in your field, you need blog posts and videos that are more than just individually excellent. They need to represent an overall message that advances your credentials in a field and are deployed with carefully planned timing and attention. Working with Fiverr Pro content strategists can provide that extra edge. Here’s how.
Distinguish your message
It’s easy for content to fall into the “me-too” trap, echoing the same few points that hundreds of other commentators have covered. Avoid it by working with a social media strategist to differentiate your brand and your message, ensuring that you know how to put a unique spin on everything you publish.
Fiverr’s own Global Head of Digital and Brand Marketing, Chris Lane, offers this very service, a strategic plan that digs into what makes you and your competitors special and provides durable recommendations for you and your content creation team.
Build a detailed content plan
Success requires a commitment to publishing. Make it easier to publish on a consistent basis by commissioning a detailed, attainable content calendar that you can share with your contributors. A content calendar helps you plan subject matter weeks or months in advance. It also allows you to visualize how spur-of-the-moment content that responds to breaking events will impact or shift the other material later, and makes it easier to assign topics to other freelancers.
Fiverr Pro sellers like plusaziz can build comprehensive monthly content calendars, complete with the social media posts you need to keep audiences informed of new articles. They can help you see beyond the headlines and develop longer, more engaging conversations with your audience.
(Have others) do the research
Look for writers who can do more than summarize the thoughts of others. Fiverr Pro has sellers like julieschoen who are also experienced researchers and will bring new insights to the content you publish. Hiring someone who can reach out to other subject matter experts and stimulate your audience with new perspectives will cost more than a straightforward blog post, but it will also give you an extra edge in the war for attention and engagement.
Focus on quality
Search engines don’t just look at the words on your page when deciding how to sort results. They consider whether your content is high quality and relevant to your audience. Badly written content, or content that tries to exploit tricks to raise your search engine rankings can cause search engines to downgrade or – in extreme cases – entirely ignore your pages.
Working with a content strategist will help you avoid these mistakes by sharpening your focus on quality content. Google provides a number of guidelines describing some of the tests it uses to rate quality. Take to heart their pointed question: “Would I do this if search engines didn’t exist?” Content strategists will help you understand the difference between having relevant content about hot topics and keyword stuffing, and then assist you to focus your writing and content-buying on quality.
Strategic content is a virtuous circle. The more you publish, the easier it will be to establish an audience that clamors for more insights and opinions they can share and discuss.
Have you used the services of a Fiverr Pro Seller? What was your experience? Tell us in the comments below!