In everything from business to politics you might have heard the term “optics” which refers to how something looks on the outside. One of the best ways to boost your company’s image, beyond the traditional methods of publicity, is to implement videos that both showcase your business and can get more people interested in what you offer. If you are interested in producing a video, it can be hard to know where to start. Here are a few articles from around the web that can help you decide what kind of video you want to make and teach you how to get the ball rolling.
Where to Get Started
If you want a simple yet highly effective video to begin with, a whiteboard or explainer video might be your best bet. Not sure what those are or how to get one? We’ve got you covered. Check out this article that covers the components of whiteboard and explainer videos, and start the process of getting your very own.
Placement is Key
Once you have your video, what should you do with it? Creating an effective distribution strategy for getting eyes on your work is just as important as the video itself. Of course, not every entrepreneur is a marketing expert, so luckily Business News Daily is here to help with this article about how to use social media to market your video.
So you like the sound of an explainer video, but you want a better understanding of what they are and what different kinds of styles are out there? Well there is no shortage of possibilities when you are open to thinking creatively, but to help with a little framework here is a broader explanation of what kinds of explainer videos are most popular.
Go to the Next Dimension
For our techie entrepreneurs out there, you may have heard about Facebook’s exciting new 360 degree video platform. The only problem they have is that not too many people have a 360 degree video camera! Amazingly, with a bit of time, skill and these instructions you can actually build your own and take your business’ videos to the next level.
How have you incorporated video into your marketing strategy? Tell us in the comments!