When you’re a freelancer and an entrepreneur your most important product isn’t the services or items you provide, it’s yourself. Your personal experience, expertise, and skills are the real backbone of your business and a key selling point when you communicate why clients should choose you. Even when you expand beyond being a one-person show it’s still your individual excellence that will drive your team to do its best and will pull potential partners to work with you. This week’s Gig Economy News is all about you, and how to be your best to get your business to the top.
What it Takes to Go Pro
What separates a Fiverr Pro from the pack? Whether you’re an aspiring Fiverr Pro yourself or an entrepreneur thinking about working with a Fiverr Pro, you might be wondering what exactly it takes to make it. Take a look at our new infographic that explains what makes Fiverr Pros special.
Keep Your Cool
When you know that you know your stuff, it can become very difficult to accept negative feedback, or even just listen to it with a cool head. However, when you’re dealing with a dissatisfied customer or negative feedback from anyone else, how you react can turn a frustrating moment into an opportunity. Whether your response makes a customer go from unhappy to happy, or whether it allows you to implement new business practices that improve your work, learning how to respond to negative feedback is an important life skill for any entrepreneur.
As we already said, your biggest selling point is really yourself. That means you need to know yourself in order to maximize your own potential. Knowing yourself means knowing your strengths and weaknesses, working to improve where you can, accepting your limits where you must, and capitalizing on your abilities. In order to learn a bit more about yourself, check out this article about different entrepreneurial types and see which one you are.
Respect for Your Authority
You know that you’re an expert, but does everybody else? Establishing yourself as an authority in your field is a great way to get business and have others spread the word about you and your work. When people associate you with your niche, they are more likely to refer others to you even if they haven’t worked with you themselves. One underutilized tool for establishing your personal brand as an expert in your field is Facebook groups. Take a look at our piece on how to use Facebook groups to create a following that will help you grow your business.
How will you market your expertise? Tell us in the comments!