“Business has changed.”
It’s a mantra that we hear repeatedly, as social media and the internet continue to impact how we work. And almost everyone is affected – including freelance writers. Your English lit degree won’t get you very far if you don’t have the knowledge of current trends in technology and social media.
Fortunately, e-learning courses on Learn From Fiverr can help freelancers like you acquire new techniques that increase marketability. Here are five skills that will get clients knocking on your door.
1. Adobe Photoshop and Illustrator
Graphic designers are highly valued these days. Design dictates what first catches someone’s eye and companies know that. Copywriters can use this demand for skilled designers to their advantage by giving clients bigger bang for their buck. If you can design and write marketing materials, then your client will be thrilled that they don’t have to hire two different people. The bonus for you is it allows you to use your creativity in a different way than you normally do. Take a Learn from Fiverr course in Adobe Photoshop or Illustrator to add a little extra oompf to your resume.
2. Content marketing
One of the most popular ways for businesses to market themselves is via editorial content. Companies are making this a top priority and if you can provide the right type of content, you’ll be considered invaluable. Learn to be able to adjust your writing voice to that of the company you’re writing for. A quirky start-up will likely want something more fun than an established insurance company, for example, but always do your research. The best way to determine what the company wants is to read their past editorial content. Brush up on your content marketing expertise to stay ahead of the curve.
3. SEO literacy
Search engine optimization expertise is on every writer’s resume these days. And there’s a reason for that – all companies know that their content must be easy to find on the web (no one wants their website buried on page 12 of a Google search). You could be writing brilliant copy, but if no one is reading it, then you’re of no use to your client. Learn how to determine the best search terms and watch your readership escalate with Learn from Fiverr’s SEO Technical Audit course.
4. Data storytelling
Do you know how to create a narrative from statistics? Companies are always investing in research, but while those researchers may be geniuses in their own right, they don’t necessarily know how to translate dry statistics into catchy copy that a reader will enjoy. That’s where you come in. Check out our Data Storytelling course and learn how to turn boring numbers into an engaging story—and make your client eternally grateful.
5. Web analytics
You’re an amazing writer. You know it. Your clients know it. But does anyone else know it? And are the people who are reading your work the people you want to target? These questions can be answered pretty easily if you know how to track web traffic. If you’re reaching the right audience, then you have proof that you’re bringing value to your client. And if you don’t have the readership you want, then this provides you with an opportunity to reassess what needs to be done to succeed. Dive into the latest Google Analytics updates in Jeff Sauer’s Learn from Fiverr program.
What skills have you acquired that have helped you build your freelance writing career? Let us know in the comments below—and check out Learn from Fiverr today to keep your competitive edge.