Is Influencer Marketing The Future Of Marketing? [INFOGRAPHIC]

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Where are your marketing dollars going? Are they being used to fund a campaign that hasn’t yielded much result? Maybe you should give influencer marketing a try. Influencers are people who have the ability to sway consumers’ purchase decisions. So if you manage to find and work with an influencer who is relevant to your target audience, you could be putting those precious marketing dollars to good use. Doubt it? Take a look at these impressive statistics about influencer marketing based on an Augure study:

For 93% of marketers, influencer marketing is effective for building brand awareness
For 76%, it helps them boost customer loyalty
For 73%, it is highly effective for generating new leads

The best part is that 69% of marketers who have used influencer marketing consider it to be effective. These stats speak for themselves and you can see that this new marketing channel is trending for a reason.

How influencer marketing benefits you

Maybe you don’t find the stats convincing enough and you want to see the direct impact of influencer marketing on your business. Here are some of the ways in which you can benefit from influencer marketing:

It’s one of the most cost-effective marketing channels
It exposes your brand to a larger audience base
It automatically helps you gain the trust of a new audience base
It’s more trustworthy for consumers than traditional advertising

So you see that you won’t need to rely on other marketing channels as much as you did before as you will experience an all-round development in your business. In addition to these, you will discover plenty of other benefits once you start implementing influencer marketing into your marketing strategy.

Challenges that make influencer marketing difficult

While there are plenty of benefits in using influencer marketing, many marketers have witnessed failures in their own campaign. This isn’t a surprise as there are numerous challenges that could get in the way of executing a successful campaign. Some of the top challenges marketers have to overcome in influencer marketing are the following:

Finding relevant influencers
Engaging with potential influencers
Measuring the performance of their campaigns

You might also experience many other challenges like budget restraints and campaign monitoring. But with the right planning and tools, you should eventually execute a campaign that does wonders for your business. Interested in more useful influencer marketing facts? Check out the below influencer marketing infographic designed especially for you.

Influencer Marketing, Infographic

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.
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Hannah Curran
Hannah Curran is Fiverr's Social Media and Content Manager. Originally from Connecticut, she lives in California and works out of our San Francisco office. Have an idea for the Fiverr blog? Connect with her on LinkedIn.
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elleestelle
Guest
elleestelle

Helpful! Thank you!

innovagency7
Guest
innovagency7

It’s a marketing strategy that has big potential payoff 🙂

electrowow
Guest

Nice article 🙂

arjunkohli26
Guest
arjunkohli26

What do you think is the most overlooked marketing channel? I will go with client references! and you?

amazonseo78
Guest
amazonseo78

Great article…

rhiana_queen
Guest
rhiana_queen

However, influence marketing is still new. Many marketers are still hesitant, at the risk of being left behind by the growing cohort of marketers. … Great Article..Keep Up Momentum.

kaplide
Guest

Great article……

dataking2012
Guest
dataking2012

That is a great article but there are other ways to get traffic.

milpublish
Guest

Is an excellent post I liked a lot, advertising and marketing are essential for any business!

dtongsports
Guest
dtongsports

Great stuff! Especially the ‘…expected instant results’ part. Too many people think their marketing MUST bring leads or ROI now, when in actuality digital and influencer marketing takes time to resonate and reach…BE PATIENT!!!

DTong – TRS
http://www.Fiverr.com/DTongSports

shifat27
Guest

Influence marketing is the new era of online marketing. You can build an empire on any niche if you know how to target the right influencer with unique angle & become an authority on your respective niche.
guest post on huffington

logoflow
Guest

good post sir..

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