Choose the Best Colors For Your Brand

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brand colors

Choosing the perfect colors to convey your brand identity is a more important task than it may seem. Certain colors evoke certain emotions while expressing others. A color’s value is a representation not only of how much light and dark there is to a particular hue, but also the amount of light that a color emits. Saturation, on the other hand, is how much white, gray, or black is included in a color, which in turn affects how neutral or how brilliant it is.

Confusing, right? Luckily, if you start with a few basics, courtesy of the color wheel, you’ll be able to better understand color, color relationships, and color theory as a whole. Use this color basics 101 to decide which colors best represent your brand!

For starters, there are just three primary colors—red, yellow, and blue. Mix them to varying degrees and you get every other color in the color spectrum. Place them on a color wheel and follow certain rules—colors next to each other are complementary, for example—and you better understand how to use color in your branding and daily life.

Want to learn more about how to bring your brand to life using color? Use the insights in this infographic, and then find the perfect designer to create your logo on Fiverr.

How do you and your brand use color? Tell us in the comments below!

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Chris Lane
Global Head of Brand Marketing & Digital at Fiverr. Chris is responsible for Fiverr's strategic brand direction, marketing campaigns, social media, content marketing and digital community efforts.
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sixcreative
Guest
sixcreative

very wonderful I will

omimam
Guest

it’s great, very usefull

nirkri
Guest

Great Info Thanks 🙂

avrimusic
Guest

Thanks, that is very useful!

adnanaftab
Guest

aweosme

comunicators
Guest
comunicators

Thanks

noman_sabir
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noman_sabir

Thanks Great info

florie777
Guest

Have a great day all!!

rafiqislam1234
Guest
rafiqislam1234

so nice well done

sarahlaneylong
Guest
sarahlaneylong

thanks, i’m currently trying to create a brand and get my new website up and running and didn’t know exactly what colors to go with. this helps.

hannahcurran1
Guest
hannahcurran1

So glad to hear it! Send us a picture of your website when it is done—would love to see the final results! What else do you need help with regards in launching your website?

L0g0king
Guest

Great infomation

intl_design
Guest
intl_design

Thank you!

positive_pete
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positive_pete

thank you very useful for my clients

hannahcurran1
Guest
hannahcurran1

No problem! Please let us know if your clients find it useful.

shekar_sk
Guest

awesome

mary931
Guest

thanks you so much, this is very usefully

hannahcurran1
Guest
hannahcurran1

Glad you think so! What other kinds of actionable advice would you like to learn on the Fiverr blog?

uk_voice_duncan
Guest
uk_voice_duncan

Thats why I love Purple and Violet!

hannahcurran1
Guest
hannahcurran1

A truly royal combination 🙂

lelarhodes
Guest

Wow, I love this post! I can think of so many times could have been useful! I think I’m gonna book mark this!

hannahcurran1
Guest
hannahcurran1

Thanks for the feedback! Please feel free to share with your friends and colleagues. What other kinds of posts would you like to see on the Fiverr blog?

shohagch
Guest

Thanks for your great Blog.

aj_designstudio
Guest
aj_designstudio

Amazing!!
Couple of years have been designing, but filled the knowledge on color theory by the way of reading this article. Expect, i will serve to my clients more advanced from now. Best regards, Fiverr.

hichamnih
Guest

Thanks for my friends

hichamnih
Guest

Thank you my friends, i am new on fiverr, i hope i can have help * _-

superseoagency
Guest
superseoagency

Very usefull informations. Thanks.

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