When you’re running a business, it’s important that your personal brand is polished and professional. As your company becomes more successful, you (along with any co-founders and senior-level execs) will become more aligned with the company. Customers – especially in the B2B space – care about the names and faces behind the companies they support. Therefore, it’s important to put your name (and your face!) in the best light possible.
Luckily, amping up your personal brand doesn’t have to break the bank. And, with Fiverr’s network of doers, it won’t take too much of your time either. Here are five ways to help look your best online, whether you’re preparing to raise a round of funding, launch a new product, or amp up your presence on the conference circuit.
1. Invest in professional photos.
Human brains have always been visual in nature, but the amount of time we spend looking at screens has magnified the importance of a polished look. High-quality photographs will help shape your personal brand. They also make you more appealing as a contributor (or subject!) to top websites, because editors know that a high-quality photograph is one of the best ways to get readers to click on a story. Fiverr’s network includes photographers, retouchers and creative directors to help make your photos shine.
2. Optimize your social profiles.
How strong is your personal statement? Are your LinkedIn, Twitter, and other public-facing social bios aligned with your personal and professional goals? If not, a LinkedIn expert will help you craft social profiles that grab your audience’s attention.
3. Create a personal website.
There are countless reasons why entrepreneurs need a personal website, but the top one is it lets you control the narrative of your own brand. Personal websites are a great centralized location to share thought-leadership articles, key press clippings, case studies from your business, and information about how and why various stakeholders should get in touch with you. For instance, potential clients will have different needs than conference speaker talent buyers or TV news producers looking for an expert contributor. From wireframes and design to hosting and coding, Fiverr experts have got you covered and will help you get a winning website up in no time.
4. Boost your online presence.
When someone Googles you, what do they see? Controlling your search results is a huge part of maintaining your online image. Thankfully, tech-savvy Fiverr doers can help you optimize content you control to rank higher in search results and de-emphasize results you’d rather not have show up on the first page (including other people who share your name).
5. Work with a content marketing expert.
Content marketing is one of the most important elements of personal and professional reputation building in 2017. Fiverr experts can help you define your message, craft expert content for guest blogging (or your own channels), and develop a sharing strategy to help content work even harder for you.
Are you an entrepreneur who has recently revamped your personal brand? What were some of the most creative steps you took and what ROI have you seen so far? Let us know in the comments below!