Educating yourself to stay competitive in a changing marketplace is crucial to your success.
As a Fiverr freelancer, not only do you have the opportunity to hone your skills through exceptional clientele, but you also have plenty of resources at your disposal to further your professional development in many different areas. Whether it’s a class in logo design or a workshop to better execute your freelance social media jobs, Fiverr offers lots of different courses to give your freelance skills an edge, which can help you stand out from other freelancers and give you the tools, skills, and prowess you need to secure more clients.
If you’re ready to reskill, upskill, and impress your clients with the quality of your freelance gigs, here are 5 Fiverr digital marketing courses you need to sign up for right now:
1. SEO – Technical Audit & Blog Strategy
Similar to a tax audit from the IRS, an SEO audit digs deep into a client’s current content strategy to analyze engagement results and discover shortcomings to improve on.
Essentially, this bundle teaches you how to find patterns throughout content metrics to expose issues within a certain strategy, whether it be a blog, social media presence, newsletter/email blasts, or ad campaigns. For example, by taking these courses, you’ll be able to better identify a client’s overall SEO performance through their use of metadata, social tags, and schema markups, as well as gauging their impact on mobile-friendliness and overall execution of content.
Once you have the technical SEO stuff figured out, you can then move onto learning what it takes to run a successful blog content strategy. In this course, you’ll learn how to build target personas for your clients, along with building an execution plan and blog guidelines for any article writing jobs you may offer to other Fiverr freelancers.
If you can master technical SEO and content strategy, even if your primary gigs focus on writing, you become more valuable to clients, as you’re able to provide multiple closely related services that greatly impact a client’s traffic, authority, and sales. A business that uses a blogger without having a content strategy and SEO strategy in place is in a dangerous position, as it’s unlikely they’ll see positive and repeatable results just from a few random blog posts, so it’s likely you’ll get repeat business from them. Therefore, it’s in everyone’s best interests, including yours, if you can have an intelligent discussion with a prospective buyer about their SEO and content strategy needs. With these courses under your belt, you can even offer SEO and content strategy as upsells on your existing blogging gigs, offer them as standalone gigs, or as part of a complete content creation package.
The program costs only $46 for two courses, and once you finish, you’ll get an awesome badge to display on your freelance portfolio to showcase to potential clients.
2. Google Analytics
Taught by world-renowned Google Analytics (GA) and pay-per-click (PPC) expert, Jeff Sauer, this course helps you harness the power of user data and apply it to your clients’ (or your own) marketing strategy.
According to Sauer, over 80% of all websites use Google Analytics to see how their site performs, as well as what content on the site receives the most engagement. In his workshop, Suer teaches you the basics of navigating a GA account, as well as how to generate reports based on audience types, user behaviors, site conversions, and acquisitions from user origination points. Just remember, once you are ready to start taking on clients for Google Analytics gigs, you’ll need access to the client’s GA account to analyze their data.
For just $74, you’ll go through 12 different lessons and a final quiz to test your mastery. When you’re done, you’ll earn a nifty badge that showcases your Google Analytics skills.
3. Lead Generation With Facebook Ads
Lead generation with Facebook Ads is a powerful, sought-after skill for businesses in every niche. Facebook is a social media and digital giant, and, whatever your business, your target audience has a Facebook presence. Therefore, Facebook ads are brilliant lead-generation tools. But not everyone has the skill and knowledge to correctly create and target these ads, so fail to use them effectively. With Learn From Fiverr’s Lead Generation with Facebook Ads course, you can enhance your skills, help clients reap the rewards of properly targeted Facebook ads, and even drum up new business for your Fiverr gigs by promoting those on Facebook to your primary customer personas.
From the experts at Blitz Metrics who have spent over $1B on Facebook Ads for their clients over the past 11 years, this course helps you to develop a fool-proof strategy to earn leads through Facebook and Messenger marketing. Over the course of 30 videos, instructors teach you how to drive more traffic to your site, what optimization principals you can use to cut down your cost per lead by up to 60%, and how you can drive new leads by implementing the latest technologies and trends in digital media marketing.
More importantly, you’ll learn what mistakes to avoid, so you can prove your value to your clients by optimizing their cost per lead. For just $39, you can earn a badge to help you get freelance work while increasing your productivity and demand.
4. Email Marketing Fundamentals Using Mailchimp
Aside from writing articles and blog posts, lots of clients are searching for Fiverr freelancers who can craft compelling newsletters. With MailChimp, doing so is a breeze, but you have to know how to use it to land a punch…
With help from Jon Chang, an award-winning digital and growth expert at IBM and Kickstarter, this course teaches you the fundamentals of creating newsletters on MailChimp and how you can run a successful email campaign for a variety of clients. MailChimp makes it incredibly easy to craft beautiful newsletters, and Chang walks you through campaign best practices, understanding campaign analytics through A-B testing and checkpoints, and setting up email automation to streamline workflows and boost conversions.
$28 is a small investment that can lead to huge opportunities for your freelance work online. Not to mention, once clients know you have newsletter skills under your belt, they may even pay you more to double-up on content ideation for their main strategy and customer outreach.
5. Online Freelancing Essentials: Be A Successful Fiverr Seller
Lastly, if you notice that your freelance jobs have stalled, it may be time to refresh yourself on Fiverr best practices and contour your gigs for more appeal.
With guidance from Fiverr’s Education Manager, Oren Ben-Ami, you can compare your current freelance profile to several selling points that make all the difference between a browsing customer and a paying one. For example, Ben-Ami teaches you how to price your gigs accordingly, how to market your gigs with titles, images, and video content, and how to promote yourself on social media platforms and popular forums to generate leads.
The best part is that this course is entirely free! You may think that tutorials and explainer videos aren’t worth your time, but these insights can make a world of difference in terms of you becoming a freelance all-star.
Use Learn From Fiverr to Your Advantage
These courses can take your Fiverr freelance services to the next level, and the improvement doesn’t end there…
With Learn from Fiverr, you have access to many courses that can teach you something new and incentivizes clients to pull the trigger on your expertise. Showing clients that you are engaged in lifelong learning and are willingly pursuing new skills and knowledge shows them that you are dedicated, driven, smart, and self-motivated. Don’t wait until you have to learn something in order to land a gig. Instead, be proactive and use this industry knowledge to strike while the iron’s hot.