Infographics are everywhere these days. With most people remembering visuals better than text, using infographics gives you a valuable format for conveying information to your users, and an attention-grabbing, easily understandable way to effectively and quickly connect with your audience. In a recent post, we highlighted this by covering how visual content – either on its own or together with text – performs far better than all other content types, and is considerably more likely to get shared than text-only content.
So just how much power do visuals have? Take a look at these statistics:
- 90% of information transmitted to our brains is visual.
- Visuals are processed 60,000 times faster in our brains than text.
- Our brains can see images that last for a mere 13 milliseconds.
In this article, we’ll show you how using infographics with your content marketing provides a golden opportunity to grow your business, and helps you take otherwise plain data and convert it into exciting and engaging imagery for your audience.
Keep Them Simple, Manageable, and Relevant
With infographics, the line between success and failure is clear: if your audience can’t understand the information you’re trying to present, your infographic won’t take you far.
The infographic should have a clearly-defined message, and be able to convey its meaning at a glance. It shouldn’t be designed to put together every bit of data you can, but rather should be concise and offer a single, focused point for your viewers.
Perhaps most importantly, the data you use should be relevant, and use reputable sources. If you create an infographic that holds unique, concrete information that’s relevant to your audience, they’re going to engage with it, and even share it with others.
Take Advantage: Infographics Can Go Viral…Fast
A high-quality, engaging infographic can take you a long way when it comes to going viral. And it’s no wonder: infographics are colorful, appealing, and often help break down complex data into easy, digestible pieces for an audience.
So how can you generate viral success with your infographic? Try these ideas:
- Have a strong headline. This is an often overlooked part of your infographic, but it’s one that needs to be powerful and appealing in order to bring the reader in. The headline should get people’s attention, and offer them a benefit they need.
- Make it ‘shareworthy’. For something to go viral, it has to get people excited and make them want to share. Your infographic can be surprising, interesting, or intense – but it should be something that generates emotions or is thought-provoking for your viewers.
- Tie your infographic into a current event or trending topic. Popular topics of the day will help draw eyes and initial attention to your infographic, and have your audience wanting more.
Position Yourself as an Expert
In many ways, this one will take care of itself. The research needed to create an infographic will already help display your expertise and knowledge on the infographic’s topic or category. The tricky part, of course, is creating one in a way that drives this point home.
Infographics can be used in many ways – including explaining how your product works, conveying complex industry data concisely, and more. In the end, the easier you’re able to break down your data into something your viewers can understand, the more likely you are to establish yourself as an expert at what you do.
Add a Call to Action
If your infographic is good, people will want to share it. But how can they do so if there’s no call to action? Whether you decide to add a ‘Share on Facebook’ button, ‘Pinterest’ link or some other type of call to action, it’s critical that you include one; otherwise you’ve lost the possibility and potential for a far greater audience.
Calls to action can include linking to a specific resource or article where viewers can learn more about what they’ve seen; or asking viewers to sign up for a newsletter, email list, or other similar types of content. Ultimately, you can use a call to action to get more followers, gain more exposure in your industry, or bring more attention to your brand and message.
Whatever your goal is, just make sure your call to action lets you make it happen.
For more on getting the most out of your infographics, check out these all-star infographic Gigs in the Fiverr community. You’ll find a whole host of creative and professional infographics to help take your business to the next level.
Have infographics led to success for your business? Let us know in the comments below…