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Social Media Marketing

Music Box Melodies: Q+A with Eugene Kazantsev

It's an exciting time to be a musician. Music crosses cultural and societal barriers, and digital distribution reaches global audiences in an instant. Eugene...

Catch the Eye and Keep the Customer

Visual merchandising is a dollar-driven art – master the craft of creating beautiful displays, both in-store and online, and you'll increase your revenue. But...

How Mastering Data Mining Can Get You More Customers and Revenue

You may not even realize it, but there's a good chance you're sitting on mountains of insightful and in-depth data about your customers, which...

Personal Branding Interview With Ashley Ashbee

In an age of bot traffic and high-volume automated messaging, marketing consultant Ashley Ashbee has powerful advice: don't try to be more like the...

The Coolest Video Production Gigs on Fiverr Right Now

With the launch of Fiverr’s two newest sub-categories focused around video-- Live-Action Explainers and Short Video Ads-- a whole new world of possibilities has opened...

Using the 80/20 Rule of Social Media to Monetize Your Blog

One of the most effective ways of driving traffic to your blog is through your social media channels. The more traffic you send to...

Instagram Hashtag Ultimate Strategies Unveiled [Interview]

What was once a humble symbol has evolved to become the hashtag. It's now a beacon, a town crier, and a big neon sign...

How to Use Video for Instagram Marketing

With around 800 million monthly active users (500 million daily!), Instagram is a clear choice for entrepreneurs and marketers looking to get exposure and...

How to Use Social Media to Test Ads Before Spending Money

When branding teams first started to understand that social media is valuable for reaching customers, many of them worked hard to create convincing, compelling...

When is a Longer Video Effective?

You’ve probably heard that when it comes to video content, “shorter is better.” And that’s a pretty good rule of thumb. If your video...

One Career Ends, a New One Begins: Pete Accetturo Case Study

It was the middle of the major economic downturn. I had just been hired as a technical sales consultant. It turned out that one...

Successful Blogger John Paul Aguiar Shares Lessons Learned [Interview]

Driving traffic to your blog or website can be just as much a pain as driving through road traffic. The route is filled with...