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Package Design: How to Create the Ultimate Unboxing Experience

If you've watched any YouTube videos recently —or, really, over the past decade—odds are you've seen an "unboxing experience" in which an eager customer...

The Five Secrets of Great Packaging Design

You worked hard to get here – you had a vision for a product, managed to make it, and you're ready to release it...

Package Design, Unpacked

Whether consciously or subconsciously, package design has a major impact on the decisions we make as consumers. Apple is nearly as well-known for its sleek...