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Digital Marketing

How to Find the Best Questions and Craft the Perfect Answers...

Quora can be a freelancer's secret weapon. The site's Q&A format is an excellent way for freelancers to promote themselves – but only if...

Music Box Melodies: Q+A with Eugene Kazantsev

It's an exciting time to be a musician. Music crosses cultural and societal barriers, and digital distribution reaches global audiences in an instant. Eugene...

Easy Visual Merchandising Hacks for Increased Sales

Visual merchandising is the science and art of designing floor plans and displays to maximize sales and revenue. Think of it this way: The layout...

Gender Divide: Which Colors to Use When Marketing to Men Vs....

Color preferences are subjective, but it's still important to understand them from a marketing perspective. There's often a gender divide when it comes to...

A Customer Acquisition Cocktail for Restaurants and Bars

Few businesses have a faster customer response time than restaurants– most customers are ready to take action within an hour. The right restaurant customer...

5 Steps to Building the Best Chatbot for Your Business

Not to be confused with live-chat software, chatbots are a form of AI, or artificial intelligence, that facilitate self-help on a website. Chatbots are...

Let Testimonials Do the Heavy Lifting for Your Gym

Competition is fierce in the fitness industry. In most towns or cities, consumers can choose from 24-hour workout centers, family-style civic centers complete with...

Share Your Money Maker: Maximize Profit with Social Influencers

Trust in digital advertising is at an all-time low. Display ad click-through rates are languishing at 0.05% and it's projected that, by 2018, 30%...

Interview with Jeff Bullas: Helping People “Use Social Media to Grow...

Working for Fiverr offers me many opportunities to grow and learn, and one of them it’s by interviewing successful influencers whether they are entrepreneurs,...

Designing the Perfect Landing Page

It’s no secret that in the world of online marketing, landing pages are where some of your best lead generations take place. This is...

How Digital Marketing Helps Your Beauty Company Shine

Famous beauty influencers are known for their immaculate sense of style – the perfectly coiffed hair, the artful combination of makeup and light. Therefore...

5 Inexpensive Marketing Tips to Help Your Business Stand Out

P.T. Barnum once quipped, “Without promotion, something terrible happens: Nothing.” Small businesses, including both storefronts and online businesses, understand how important it is to squeeze...