Big Day for Small Biz: How to Make the Most of Small Business Saturday


Black Friday is so 2010. November 24th is Small Business Saturday, AmEx’s annual celebration of the local entrepreneurs that strengthen our communities. The celebration encourages consumers to take advantage of the wonderful things that local small businesses offer, rather than just opt for the convenience of the larger “big box” stores.

If you’re a small business owner, this is an opportunity to attract the attention of customers both new and old. But first things first, you need to develop a holiday marketing campaign that appeals to potential customers and helps you stand out from the crowd on one of the busiest shopping days of the year.

Daunted by the sound of taking on extra work before the holidays? Don’t worry. Hire Fiverr freelance talent to make it a holly jolly Christmas shopping seasons without needing an entire workshop of North Pole elves.

Festive collateral

Deck the halls (and emails) with boughs of holly. Partner with a Fiverr graphic designer to create everything from custom decorations for your physical storefront to festive holiday greetings for your existing customers to flyers announcing that Santa will be paying a visit to your studio on Small Business Saturday.

Your holiday promotional collateral might list special shopping hours, specific discounts and deals, and/or information about an in-store party with snacks, beverages, and giveaways. A graphic designer can produce the holiday collateral for you quickly, so you’re ready to share it in the days leading up to the holiday event.

Holiday content

Always mix up Rudolph with Frosty when trying to remember the lyrics to Christmas carols? Let’s leave the words to the experts this holiday season. Work with a Fiverr marketing copywriter to craft the right content to accompany your image.

But that’s not the only right way to hire a writer. Collaborate with an email marketer to prepare the perfect call to action to get your customers off their phones and into your store. A content-marketing specialist can update your blog with custom gift guides and strategic posts that feature your top products.

Social media

With so much already on their plates, many small business owners it’s challenging to stay on top of social. It’s hard to beat the algorithms (and the competition) on any given day, let alone the holidays! Luckily, there’s a wealth of social media experts on Fiverr ready to assist you with the nuances of each individual platform and create emotionally engaging campaigns that translate to every channel.

Trying to get in the holiday spirit on social? Work with a seasoned social media manager to post behind-the-scenes stories as you welcome shoppers, put up merry decor, or share special discounts or deals. Ask a digital copywriter to whip up some Small Business Saturday copy about day-of promotions or your brand story. Or hire an Instagram specialist to leverage user-generated content (UGC) to have customers post images with some of your most popular products for the chance to win store credit.

Website updates, landing pages, and mobile optimization

Don’t forget to grab the official Small Business Saturday logo that you can add to your website homepage and your physical storefront at If you’re not sure how to do this, a web developer can help you with these types of website updates.

Maybe you want a go a little more National Lampoon’s Christmas Vacation than understated this year. If you want to go big, a web designer can create a special landing page that features Small Business Saturday promotions or events that get folks to stop by your physical store or shop online. Don’t forget to have them double-check that your website is optimized for mobile use and SEO while they’re at it!

Many of the freelancers on Fiverr can handle more than one of the marketing strategies listed above, helping you get the best value for your holiday marketing investment. Now all you need to do is prepare for the crowds that you’ll welcome this Small Business Saturday.

Small business owners, how are you preparing for Small Business Saturday? Tell us in the comments below!

Hannah Curran
Hannah Curran is Fiverr's Social Media and Content Manager. Originally from Connecticut, she lives in California and works out of our San Francisco office. Have an idea for the Fiverr blog? Connect with her on LinkedIn.
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Thanks a lot 🙂