How Spike’s Head of Marketing Sivan Kaspi Uses Fiverr Pro to Save Time


As the Head of Marketing for Spike, Sivan Kaspi is a busy person. She’s found Fiverr Pro the ideal service to help her get value while saving time. Here’s her story:

As Head of Marketing for Spike, I wear several hats. As we are a small team, I am in charge of creating and distributing all our marketing materials, and maintaining and optimising our website and social media channels. I’m also responsible for executing acquisition and growth strategies, and managing a wide variety of other projects.

What is Spike?

Spike is revolutionary. It’s the world’s first conversational email app that combines the best of email and instant messaging services into a single, simple app that works as a real-time email messenger. 

Spike is a people-first approach to business communication that improves productivity ten-fold by streamlining collaboration for individuals, teams and businesses of all sizes.  It’s functional, fun, and works seamlessly on all web, mobile, and desktop platforms, and all you need to get started is an email address. 

The great thing about Spike is that users don’t need to waste precious time switching between chat apps, voice and video calls, cloud storage and collaboration tools to get a particular job done. It’s an all-in-one app that consolidates all communication, so users can do everything in one place, and easily keep track of what’s happening with every contact.

Among Spike’s core users are freelancers,  who run their own small businesses and often have to juggle multiple email accounts, projects and clients at the same time. That makes it easy for them to relate to and enjoy the benefits of Spike. And because we understand the freelance mindset, working with Fiverr is a natural fit for us at Spike.

Spike is revolutionary. It’s the world’s first conversational email app that combines the best of email and instant messaging services into a single, simple app that works as a real-time email messenger. Click to Tweet

Using Fiverr to Streamline Content Creation

I’ve got a huge workload. I’m often called on to create a high volume of content and graphics on short notice. Spike regularly works with talented freelancers, but sometimes there’s limited time to assess new freelancers. When I need to create new marketing materials quickly and don’t have enough time to evaluate freelancers, I turn to Fiverr.

Why Sivan Kaspi Trusts Fiverr

For me, there are a few features that make Fiverr stand out. Seller responsiveness is extremely important: it often seems there aren’t enough hours in the day to get everything done, so I can’t waste time waiting for replies. I know Fiverr sellers will respond in a timely manner because there is an incentive for them to do so. 

Fiverr’s messaging system is also very convenient. It’s helpful to know when sellers are online and to see their working hours, making instant communication possible. And since real-time awareness and action are built into Spike, it’s a familiar and welcome way of working.

Using Fiverr removes the guesswork when working with freelancers. There’s no need to spend hours getting references or going through work samples. I can quickly read reviews from past clients and get a feel for the freelancers’ quality of work and work ethic.

Plus, even if there’s an issue later on, I trust the Fiverr platform’s added security for buyers. If something goes wrong or I am not satisfied, I know I can dispute charges and Fiverr’s reliable customer care will be there to support my claim.

There are a few features that make Fiverr stand out. Seller responsiveness, Fiverr’s messaging system, Fiverr’s reliable customer care. Using Fiverr removes the guesswork when working with freelancers. Click to Tweet

Going the Pro Route

Although I have worked with other Fiverr sellers, I now prefer to use Fiverr Pros. That’s because I know that the Pro sellers have gone through an extra verification process, in addition to getting high ratings from other people who have worked with them. That takes the guesswork out of finding a reliable collaborator. Working with Pros also saves time, which is an important commodity for me.

“A Remarkable Experience”

At Spike, we pride ourselves on creating content that will be beneficial to our users’ lives and businesses, and this is another reason why we use Fiverr Pros. I had a remarkable experience with Fiverr Pro Nick (an experienced writer and editor) when I connected with him for a content piece for Spike. 


I provided a brief for Nick and he diligently got to work. He was punctual and provided a high-quality piece that was true to our brand guidelines. By the time we got around to working on our second article together, Nick was able to execute the project immediately and was on-point with the messaging. 

The Top Benefit of Using Fiverr Pros

There’s always some risk involved in working with any new freelancer, as I need to familiarize them with our product and our brand tone. I also want to test the quality of their work. The same applies to any new partner or service we use. That takes time. 

The top benefit of using Fiverr Pros is saving time on the vetting process so I can spend that time on other important tasks.  And because of my positive experience with freelancers like Nick, I know I can trust Fiverr’s network of Pro sellers to deliver the quality results Spike needs. 

I look forward to my next positive and hassle-free experience with Fiverr.

Nicolo Grossi
SEO & content marketing expert with 7+ years experience, working at Fiverr since 2016 Nicolo is responsible to follow and implement SEO’s best practices and inbound marketing strategies in order to increase reach and exposure.