Every entrepreneur has moments where they feel like their message simply isn’t getting across. Whether your content game is generally on-point or whether you’re totally discontent, staying on-brand and on-message is an ongoing challenge for all entrepreneurs. This week’s Gig Economy News is all about helping you craft and express your message skillfully, consistently, and effectively.
You’ve Got Mail
Our first step to helping you get your message across is to create an overall smoother messaging experience. That’s why we are thrilled to introduce the new Fiverr inbox experience! We heard your needs loud and clear, and we believe this upgrade will help elevate your communication with your customers. Check it out and let us know what you think!
One of the most basic, but also most challenging issues for a business is making sure that all of its communication is coherent across channels and adheres to the brand’s image and voice. When you add more employees or partners into the mix, it’s even more important to make sure that everyone is on the same page and delivering the same experience to your customers. If this sounds like an issue your company needs to work on, then don’t miss this article from Forbes about how to identify and prevent branding blunders in your business.
Show it, Say it, Sell it
Content is a powerful tool, no matter what field your business is in. Images, words, and video are all important parts of a sound content strategy. We noticed that in real estate in particular, explainer videos can be a particularly powerful content tool but the truth is that the lessons for realtors can be applied to nearly any field. If you’d like to learn more about the how’s and why’s of a great explainer video, be sure to take a look at our latest post on the topic.
Connect to Your Customer
The pen is mightier than the sword. Words have the power to change lives, and in your marketing strategy it is vital that you wield that power strategically. One of the most effective marketing hooks out there is the use of emotions, and content is the most obvious channel for that emotional energy. This article from SEJ is a must-read if you’re looking for how to pump some emotion into your content.
What’s working best in your content strategy? Tell us in the comments!