You started a business because you have a passion and an expertise. What you may be overwhelmed by, is the fact that being an entrepreneur means you need to develop a passion and expertise for new things you may never have given a second thought to before. One of the biggest frustrations we hear from entrepreneurs is that they didn’t realize before starting their business how important mastering social media would be, and how hard it is to stay on top of the trends and best practices. In order to help, we’re dedicating this week’s Gig Economy News to the experts and tips to gaining expertise in social media. Foundations First Are you the kind of entrepreneur who’s managed to establish and grow your business without establishing a web presence? If so, it’s time to ‘fess up and catch up. Even if your business is succeeding, you need a web presence in order to really flourish. To find out where to begin and how to get started, take a look at this article from The Balance on building your own web presence from scratch. Meet the Expert Social media marketing is a relatively new field, but some real superstars have emerged and are continually impressing us with their savvy, creativity, and enthusiasm for helping businesses thrive. That’s why we were thrilled to pick the brain of one up-and-coming social media marketer who gave us the inside scoop on how she keeps her clients’ accounts fresh and fun. Check it out and get inspired! Tweet This Way If you find that Twitter is confounding, and the world of hashtags and tweets can be frightening, or if you’d rather just avoid it all – you may be missing out on major business development opportunities. That’s why we’re bringing in a social media maven whose article about how to Tweet effectively (and without tears!) is a must read for anyone with social media aspirations. Beyond the Big Names You know all about Facebook, Twitter, and Instagram, and maybe you’re marketing on all three channels with confidence and results. However, if you haven’t checked out Quora then you haven’t covered all your bases! At first glance, Quora may not seem like an obvious tool for business owners, but our latest post about how to use it to your advantage will help you expand your social media horizons. Have any other social media tips that have helped you succeed? Have questions about getting social? Share them below!
