It’s no secret that in the world of online marketing, landing pages are where some of your best lead generations take place. This is where most of your online efforts will be focused and evaluated, with a successful landing page grabbing your visitor’s attention, and compelling them to complete your desired conversion.
Before you design a landing page, however, you should already have a clear objective or purpose in mind. Whether your objective is filling out a form, making a purchase, or downloading content, the overall look and feel of your landing page will have a huge impact on whether or not your visitors convert.
As an entrepreneur or web designer today, it’s therefore critical to know how to design the perfect landing page for your business. There are some great Fiverr Gigs to help get you started with your design, but what your visitors should ultimately take away is the feeling that they’ve just experienced and understood the underlying objective and purpose of your brand.
Keep it Simple…Leave Out the Fluff
Perhaps the most important thing to remember is to keep your landing page simple and focused. A good landing page provides the necessary information needed for your visitors, but nothing more. Too much information can be overwhelming, so keep any distractions to a minimum.
Your landing page should hold one objective, and have a clear message. The clearer and simpler your page is, the more likely you are to get people to take the actions you want.
Other tips to keep in mind include the following:
- Use bullet points when possible. Bullet points help break up text and draw attention to the main points you want to make.
- Don’t use too many links to other sites or pages. This will distract users and have a negative impact on conversions.
- Keep your copy informational, but short. It should be simple, clear, and concise.
- If you use forms, try to keep them short as well. If your form has too many fields, people will likely stop and go elsewhere.
Let Videos Tell Your Story
Recently, we covered how whiteboard videos and explainer videos are literally changing the face of digital marketing. Videos provide a great way to add more information without overwhelming your visitors. Ideally, you’ll highlight the key points of your landing page with text, and then use a video to explain the details visually.
The power of videos is their ability to pack a powerful punch into a small space. In fact, a recent study concluded that using video on landing pages can increase conversions by a whopping 80 percent! Videos increase the length of time visitors stay on your landing page, giving your brand message a greater opportunity to sink in.
Create Calls to Action (CTAs) that Convert
When you ask yourself what your landing page is for, it’s important to remember its purpose. Whether your goal is to increase sales or bring in more leads, a strong call to action is what will help make it happen. Therefore, your CTA should be what stands out most on your page; use strong, contrasting colors if possible, as well as concise, action-oriented words.
However you decide to create your CTA, just make sure it supports the question your visitors will ultimately ask: ‘What’s in it for me?’
Build a Responsive, Unique Experience
It’s well known that the majority of internet traffic these days comes from mobile. Making sure your landing page is mobile-responsive is not just a ‘nice-to-have’, but an absolute must. To get started, think about how you want to place things on your page. Pay attention to how the page flows and to how all the components fit in with the rest of the page. This will help you respond to factors such as what will happen if the screen is wider than the design, or if the page will still look good if it’s spread out.
Just know that putting together a responsive website takes skill and expertise. Outsourcing may be what’s needed, so check out Fiverr sellers like these and others, to help make sure you’re on the right track to creating that perfect user experience.
How have landing pages helped your business? Let us know in the comments below…