39 Animated Logos That Will Energize Your Clients

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codecycle logo animation
codecycle logo animation. Source: dribbble.com

Logo animation breathes new life into a brand’s identity in a way still images and flat text can’t. Sometimes even just a few frames of animation can engage our audience and can create that extra attention. Take a look at some of our favorite animated logo techniques and learn why they’re so effective.

The Morph

FireFox animated logo
FireFox Animated Logo

This style keeps the viewer guessing. A morphing logo can become absolutely anything, and just when someone thinks they know what they’re seeing, you can jolt them back to attention with a new look. This animated version of the Firefox browser logo turns a swirling blur into a relaxed animal mascot. Morphing weaves action, mystery, and recognizable branding to keep people interested longer than a still logo can.

Here are some other examples of the morph logo:

videocamp logo animation
videocamp logo animation. Source: ibrandstudio
morphing logo animation
morphing logo animation. Source: designmantic.com
bop logo animation
bop logo animation. Source: ibrandstudio
Vimeo logo animation
Vimeo logo animation. Source: ustcreative.com

The Pulse

Shazam logo animation
Shazam logo animation. Source: speckyboy.com

If you’re thinking about Shazam, you’re probably thinking about music, and the pulsing glow brings to mind a high-energy beat. By bringing the logo to life with the very thing that drives Shazam, it appeals to music lovers even more.

Here are some other examples of the pulse logo:

bolt logo animation
Bolt logo animation. Source: ibrandstudio.com
Brikk logo animation
Brikk logo animation.

The Spell-Out

untime logo animation
untime logo animation. Source: dribbble.com

How do you animate a plain-text logo? Simple: Spell it out and give it a flourish. The flowing font and the gliding ink drop are so soothing you want to watch it loop, which is why designers Untime Studio chose it for their blog. Fiverr doer hectorromero198 has some other great examples of this technique in his portfolio.

Here are some other examples of the spell-out logo:

macaw logo animation
macaw logo animation. Source: howdesign.com
ikea logo animation
ikea logo animation. Source: dribbble.com
Fanta logo animation
Fanta logo animation. Source: justcreative.com

The Negative Space

skype logo animation
skype logo animation. Source: dribbble.com

Skype’s logo animation forms in negative space as bubbles fly in and cluster together. It’s surprising and creates an engaging experience for users. For another cool version of animated negative space, see Fiverr Pro animteam’s Matthew Noah logo.

Here are some other examples of the negative space logo:

Nike logo animation
Nike logo animation. Source: justcreative.com
Spotify logo animation
Spotify logo animation. Source: justcreative.com
be logo animation
Source: dribbble.com
slingshot logo animation
slingshot logo animation. Source: ibrandstudio.com

The Intuitive

codecycle logo animation
codecycle logo animation. Source: dribbble.com

Skype’s animation is effective because it’s unexpected, but sometimes the most effective design is exactly what you would expect. This speculative design for CodeCycle, an energy-efficiency app for building designers, takes pride in showing real-world objects with real-world animation. It’s a useful reminder that a dog with a wagging tail, a candle with a flickering flame, or a bicycle that jets across the screen can be perfectly satisfying.

Here are some other examples of the intuitive logo:

rain wine logo animation
rain wine logo animation. Source: dribbble.com
Miami heat logo animation
Miami heat logo animation. Source: howdesign.com
sunrise logo animation
sunrise logo animation. Source: dribbble.com

The Storyteller

google logo animation
google logo animation. source: slate.com

Google’s got its fingers in a lot of pies, and this animated logo tells that story in a bright, energetic and lively way. The colors are bold and bright, the dots hop happily, and the icons remind you of core Google services. Google’s homepage puts on animation masterclasses almost daily with the Google Doodle.

Here are some other examples of the storyteller logo:

Master Card Animated Logo
Master Card Animated Logo. Source: justcreative.com
Intel Animated Logo
Intel Animated Logo. Source: justcreative.com

The Cartoonish

LinkedIn logo animation
LinkedIn logo animation. Source: justcreative.com

Cartoonish animations reach the kid in almost everyone, conjuring fun and whimsy and making a brand’s presence lighter. This animated LinkedIn logo shows the business networking site has a sense of humor about the work world. Getting trapped in your own briefcase could be terrifying, but the bright, bouncy style keeps the viewer smiling.

Here are some other examples of the cartoonish logo:

Pinterest logo animation
Pinterest logo animation. Source: justcreative.com
Twitch logo animation
Twitch logo animation. Source: speckyboy.com
Instagram logo animation
Instagram logo animation. Source: justcreative.com

The Elegant

Flight Animated Logo
Flight logo animation. Source: speckyboy.com

Public relations is a complicated and crowded field, and so image really matters. Los Angeles-based Flight PR reassures clients that it’s a cool, calm, and collected organization with an elegant animated logo designed around clean lines and smooth flow. These logos sometimes use an endless loop technique that implies stability and consistency. For another take on elegance, check out Fiverr doer vicasso’s Alberto Garcia logo.

Here are some other examples of the elegant logo:

Animated Logo
logo animation. Source: dribbble.com
introgif Animated Logo
introgif Animated Logo. Source: dribbble.com

The Hand-Drawn

sonosanctus Animated Logo
sonosanctus Animated Logo. Source: dribbble.com

Audio design firm Sono Sanctus connects with visitors via this clever animated logo. You could be seeing the work of a skilled freehand artist working at high speeds, and it’s that throwback connection to traditional pen-and-paper methods that make hand-drawn logos so interesting. Whether the hand-drawn style is full of clean, precise lines or rough pencil marks, that taste of the physical world puts these logos in a special class.

Here are some other examples of the hand-drawn logo:

Avid Animated Logo
Avid Animated Logo. Source: dribbble.com
mail chimp snap Animated Logo
mail chimp snap Animated Logo. Source: justcreative.com

The Reveal

FedEx Animated Logo
FedEx Animated Logo. Source: justcreative.com

The power of a reveal animation isn’t just what is uncovered but how the picture comes together. As the FedEx logo takes shape, the whooshing arrows (you can practically hear them!) promise jet-propelled service. They precisely carve out each section with timely and on-target delivery. It’s exactly what FedEx is trying to say about itself.

Here are some other examples of the reveal logo:

Uber Animated Logo
Uber Animated Logo. Source: ibrandstudio.com
Burger King Animated Logo
Burger King Animated Logo. Source: ibrandstudio.com
Fuse Animated Logo
Fuse Animated Logo. Source: ibrandstudio.com

The Three-Dimensional

3D Animated Logo
3D Animated Logo. Source: ibrandstudio.com

For a generation of old-school gamers, the brief twist of the letter N rising up when the Nintendo 64 was turned on promised excitement. This reconstruction turns it into a perpetual motion and excitement machine with just 15 frames.

 


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Does an animated logo change the way you respond to a brand? Did we miss one of your favorites? Share your thoughts in the comments below!

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Yoav Hornung
Video & Animation Category Manager here at Fiverr. I’m responsible for making the category a professional and up to date service for both - Buyers and Sellers. Formerly Co-Founder & CEO at Veed.me, video production marketplace that was acquired by Fiverr.

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3 Comments on "39 Animated Logos That Will Energize Your Clients"

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hedayetsaadi556
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hedayetsaadi556

FedEx is super awesome

Steve
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A business/brand logo is the voice of any brand. Your potential clients see it at the forefront of your business which is the core reason it should be done properly. My team will fix your existing logo design or create a completely unique eye catching one. Take a look at my profile

AnnServices28
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AnnServices28

These animated logos are just brilliant!

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