Running a gym or working as a trainer means you’re in the business of helping your clients reach their maximum potential. It’s important, however, that you put energy into making sure your marketing efforts are also achieving peak performance. Good social media marketing strategy will help strengthen loyalty among existing clients as well as attracting new ones. You’ll get plenty of new social media followers, too.
Here are five ideas that will help you develop a successful content marketing strategy using social media:
1. Offer free passes for guests who leave Google reviews.
Decide whether you want to offer a one-week or one-month pass to guests who agree to leave Google reviews. What’s the benefit of a Google review? It’ll boost your SEO ranking and give you an edge over your competition. Potential clients will read your Google reviews, and feel persuaded to join your gym. Existing members will be grateful you’ve given their guests a chance to use your facilities. And guests who are warmly welcomed are likely to become members themselves.
2. Create Facebook posts about trainers and gym members.
Feature trainers and select gym members on a regular basis to introduce them and to help build community. For example, you could have a “member of the month” post that highlights members’ fitness goals and achievements, or you could consider introducing trainers with a Facebook livestream Q&A. You’ll keep current members happy by recognizing their hard work, and you’ll help trainers gain new clients by showcasing their expertise.
3. Get aspirational with Instagram.
Clients join gyms to pursue an ideal, and no social media platform is better for aspirational and inspirational images than Instagram. Feature eye-catching shots of your gym – think about morning sunlight glinting off new equipment, or an inviting shot of your indoor pool. You could also get creative with nutritional tips and recipes, showcasing artful photos of a trainer’s perfectly balanced breakfast, for example. Get help creating hashtags unique to your gym to inspire members to follow along.
4. Encourage sign-ins via social media.
Host a free training day and have potential new members connect with you via their social media profiles. This way, you can keep providing them with valuable content regardless of their commitment. You can also link other promotional offers to social media. Think about rewarding members for checking in via Facebook or Foursquare.
5. Start a YouTube channel.
Create videos that tour your facilities, answer members’ questions about fitness or membership, or explain how to use various gym equipment. Once you’ve posted the video to your channel, don’t stop there. Video is irresistible and versatile. Share your videos across social media platforms, and include them in email newsletters.
Approach your social media strategy with the same enthusiasm and dedication you instill in your clients (that’s where Fiverr freelancers can help). Your gym will be in better shape in no time.
Do you belong to a gym with a strong social media profile? Are there other social media platforms ideal for gyms and trainers? Tell us in the comments below!