The rise of the gig economy means freelancers are facing more competition.
The good news is that as more clients recognize the benefits of hiring freelancers, there are more opportunities if you market your services effectively.
You probably have a website, been publishing content, posted client reviews, and used social media to increase visibility, but so have your competitors. What can you do to stand out?
Here are 3 new marketing ideas to help you get noticed by more potential clients:
1. LinkedIn Ads
LinkedIn is the largest professional social media site with nearly 600 million members. It gives you the opportunity to reach a large audience that’s seeking freelancers with your specific skillset.
Sponsored posts appear on the users’ news feeds, intermingling with posts from their connections. InMail is delivered to the recipient’s inbox, just like any message from the users’ contacts. These native advertising formats are highly effective in increasing engagement and response rates to your ads.
You can also improve the effectiveness of your ads by refining targeting options. For example, you can define your audience by industry, job title, location, years of experience, level of education, interests, skills, and more to make sure your ads are shown to the right people.
2. Instagram Stories
With 500 million daily users, Instagram Stories can help you engage with your audience and expand your reach.
Instagram Stories allow users to share slideshows of photos and short videos with their fans and followers, which are typically about 15 seconds long and are automatically deleted after 24 hours. It’s a great tool to help foster relationships with your followers and stay top of mind.
You can share valuable information to enhance credibility or tidbits about yourself to build relationships. Don’t forget to leverage various features to engage with and elicit actions from viewers, including polls, open-ended questions, quiz questions, highlights, and links (if you have over 10,000 followers.)
Publishing a book helps you increase credibility, establish expert status, and create “instant trust” to attract and convert more clients. Also, listing your book on Amazon (which is essentially a giant search engine) can help you get found by people seeking information about your topic of expertise.
Don’t be intimidated by the idea of publishing a book! Self-publishing platforms are easy to use and you can create both a digital version and a print version very cost-efficiently. Do your research so you can select the most appropriate topic and target the right keywords to maximize your results.
You can also use the opportunity to educate readers about your unique approach. Some authors offer bonus materials (e.g., checklists and worksheets) that the readers can download from a signup page. This allows you to add them to your mailing list and continue marketing to these readers.
Get More Clients With Standout Marketing
The freelancing marketplace can be competitive but if you’re willing to experiment with new marketing ideas, you can cut through the clutter, capture the attention of your ideal audience, stay top of mind, and build trust with your clients.
Marketing is also about being in the right place and at the right time. For example, by setting up a seller profile on trusted platforms such as Fiverr where clients are already there to look for professionals like you, you can build credibility and reach more potential clients.