When you start a business, you have your hands full. With expense reports, spread sheets, marketing strategies and everything else that comes with starting a business who has time to sit and write free content for an ambiguous audience with no direct need? You. Well, at least you should make time. Companies that blog have 97% more inbound links. Couple that with the fact that 61% of consumers have made a purchase based off a blog post and you have a very compelling reason to grab another cup of coffee and get to writing.
Today, creating a blog is essential to building an online business but like so many things, if it is not done properly, it is not worth doing at all. A poorly written blog is readily apparent and will reflect those same attributes onto your business. However, maintaining a high quality blog can increase traffic, conversions and establish your company as an authority in the market. If you are not convinced yet, lets take a deeper look into why business blogging can be so powerful.
At this point, the most low-tech businessperson has at least heard of the term SEO (Search Engine Optimization). Recently, Google has addressed loopholes in its algorithms that could be exploited for higher rankings without providing useful content. Those no longer exist and the only way to have your page rank well is to create good, useful content. You no longer need to be an expert in SEO to build your sites credibility and ranking, which is great news for the millions of people trying to start a business today. However, SEO still must be addressed and the best way to do this is through a quality business blog. This will increase your site’s traffic as well as refocus your company as you develop a more defined content marketing strategy (CMS). The creation of a blog will force you to assess who exactly your demographic is, and focus on how you can help solve problems in their lives.
Solving problems for your customers is a surefire way to build loyalty and trust. Your blog has the opportunity to do just that, and both Google and your customers will reward you for the quality content. Consumers show improved confidence when buying from a site with a relevant and helpful blog. This is the kind of relationship businesses hope to build. The great thing about business blogging is that it can truly give your business a voice. Unlike in advertisements, you can speak directly to a consumer that has chosen to listen to you. This can establish you as an authority in your field and lead to repeat customers.
A business blog can be at the heart of your marketing strategy. Posts that you create for your blog, can be shared through other social media outlets, making your Facebook page, Twitter feed, and Linkedin profile much more relevant. Also, customers are much more likely to share helpful articles through social media as opposed to advertisements, increasing your online presence and connectivity to the consumer. Blog posts can also be used to establish an email newsletter, which has been shown to be the most cost-effective form of online marketing. You will organically drive more traffic to your site, while simultaneously developing a list of interested clients who you can provide assistance to, and when the time comes, offer special deals and promotions.
With so many positives, building a business blog is truly a no brainer. It is a low-tech, high-quality way to drive traffic, connect with customers, and build your brand. So go get that coffee already, and get writing.
Ready to go beyond blogging? Check out the below graphic about what your website should have in place before you start a new business and launch your site:
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