Voice Over Gets a Makeover: Introducing Our New VO Pricing Structure

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Assigning a price to your work is one of the most confusing and difficult steps towards getting your big break as a Fiverr voice over artist. You value your hard work —and want to make a living—but also don’t want to scare away customers with a high price tag. So, to make the lives of both our sellers and buyers easier, we’ve restructured how Gigs are priced in the Voice Over category. Below we’ve outlined the seven most important things to consider when pricing your VO Gigs—and how the category has changed for the better.

What should you consider when setting your pricing?

  • Simplicity.

Don’t overthink things or offer too many options, because neither you nor your customers will be able to keep track. Your buyers most likely know the script they’d like to record when ordering your Gig, so providing simple options for them to enter their script length and upgrades to select from will make everyone’s lives easier.

  • What’s your unique angle?

Do you have a unique voice? One that everyone would want to pay more for? Or maybe you are just very good at expressing different emotions, accents, and characters? Make it count in your price! Highlight any special skills or unique offerings in your audio samples as well as in your Gig title and description so buyers know what sets you, and your Gig, apart.

  • Your hourly target goal.

Take your expenses into consideration. How much money do you need to make to break even? How much do you want to make to achieve your personal and professional goals?

  • Your bandwidth.

How many hours a day would you like to work? How many days a week do you want to work? Is voice over work your main Gig, or your side hustle? Use the new ‘Delivery time’ option to set your normal pace rate as well as your extra fast rate. Start by adding an additional 10% to understand your limits, but keep adjusting the percentage as you become faster at delivering services, and as your workload changes.

  • The scope of the project.

Remember, time=money. How many words is the buyer asking you to read? How long will that take you? What kind of voice are they asking for? When do they need it by? Consider the total amount of time and effort it will take to complete the project, be it a large or small order. Make sure you are being fairly compensated for any additional words.  

  • Is this Gig being purchased for commercial use?

We now offer two types of commercial use: Commercial Rights, used to promote a product and/or service (with the exception of paid marketing channels); and Full Broadcast Rights, used to promote a product and/or service in radio, television, and internet commercials. Make sure to offer both so that buyers can purchase the one they need. Make sure to price yourself right, as these are priced high in the voice over industry. Learn more about the new TOS for these here.

  •  Delivery time.

Gauge your current workload and charge more if the project adds more to your plate. Offer extra-fast delivery time—but only for an up-charge. Consider your current queue of small and large orders when setting up the delivery time in order to also set yourself up for success. And make sure your regular delivery time is allowing the upgrade.

Think the rate you’ve come up with is too high? Don’t sell yourself short (literally) by dropping your prices. Change the way you work, not the price. Get creative and see how you can adjust your workflow or recording process to reduce your costs. Could you cut on studio rental costs or find a way to spend less time per Gig without compromising the quality of the finished product? Think outside the box to increase your margins.

We know that change is hard and that there will be some growing pains as these adjustments go into effect. However, these changes are intended to streamline the voice over purchase process for both the buyer and the seller. Hopefully this will not only make your life easier—but help you make more money, too!

Are you a visual learner? Watch the video below to goa bit more in-depth.

How do you price your Voice Over Gigs? Share your ideas in the comments below!

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Hannah Curran
Hannah Curran is Fiverr's Social Media and Content Manager. Originally from Connecticut, she lives in California and works out of our San Francisco office. Have an idea for the Fiverr blog? Connect with her on LinkedIn.
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ChrisBV
Guest

Truly fantastic! But I do wish I could organize the extras in the order I desire. For example, I have a 1 day delivery option, separated by about 5 other options from the the super fast right now delivery option. I’d like them to be near eachother, ya know?

Mattabbottvo
Guest
Mattabbottvo
Not sure I’m liking this move away from packages. I get the whole dynamic pricing thing, but my buyers had a simple choice between packages depending on whether their project was non-profit/charity, or commercial. This new way of doing things doesn’t seem to allow me to charge a higher per-word rate for commercial jobs, only add a commercial licence on as a fixed amount, which doesn’t increase with the word count. Seems like a step backwards to me. I like that there are additional upgrades now, especially broadcast rights, but again it would have been nice to offer broadcast rights… Read more »
Jen
Guest
Hello Hannah, the new structure is good and bad at the same time. To add additional services is good. But what I am strongly missing is that the calculation of the following things can not be made word based at all: • Script Proofreading • HQ Audio File (WAV format) • Commercial Rights • Broadcast Rights • Timed Audio Sync • Split Files In our business the prices are mostly based on the word count. Most of the customers don´t even know how long the file will be in seconds. Or how many files they will have at the end.… Read more »
Andre
Guest

The new delivery time structure will cause a negative impact on many VO talents here in fiver. If a buyer adds more words to a project then the delivery time increases with your new system. Some of us prefer to reward buyers who buy more and pay more with faster delivery times. It’s just not fair if someone buys only a $5 gig and get the fastest delivery. With the previous ‘3 packages’ structure I was able to manage the delivery time in a fair way to everyone based on their project size.

sandeep salwan
Guest
sandeep salwan

I found it too counfusing because with the rise of additional words ,delivery days are also getting doubled up , 100 words in $5 and then if i put 1000 words then it shows me delivery time 8 days, seems unstable or we have to fix a way.

It seems fiverr wants to reduce the communication time between seller and buyer

Thank you

Neil Rogers
Guest
Neil Rogers
The new pricing structure is really great, but the removal of the 3 package solutions is going to hurt my business. Looking at the order history of my 1 gig that uses the packages, I can’t come up with a scheme that covers all of my customer base without cutting 1/3 of my gig income in half. I really need a bundling option. Speaking of bundling, we can use a way to include features in the base price. One of my gigs offers commercial rights on all packages, no way to do that now without just mentioning it in the… Read more »
Sophie\'s Voice
Guest
Sophie\'s Voice

I think the change is wise. It will enable buyers to consider their project requirements and then structure the order accordingly.

Jane Knight
Guest
Jane Knight

Yikes! I accidentally clicked out of the pricing how-to video’s browser window and now, going back in, I do not have the option to watch the video?!?! Is there a direct link?

Adri
Guest

Fantastic change, love it!! Finally something that will really help VOs!!

marcoangelico77
Guest
marcoangelico77

I love your job.
I’m an italian voice actor, and many of my friends buy my products directly from fiver because it is easyer

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