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How to Use Social Media to Test Ads Before Spending Money

When branding teams first started to understand that social media is valuable for reaching customers, many of them worked hard to create convincing, compelling...

Restaurant Marketing with Instagram: The Definitive Guide (2017 Update)

Few online marketing channels are as engrossing and engaging as Instagram. With its focus on photo and video sharing, it presents a huge opportunity...

Understanding the Power of Digital Advertising

I think you'll agree with me when I'm saying that to get marketing results through advertising there's always going to be a “hard" cost...