Super Strategies for Freelancers to Get Regular Work

7
2007
How to get more work, more often.

Freelancing—while liberating since you’re your own boss—can also be a struggle. There’s really no such thing as a “regular” client, on whom you can always count for a regular, monthly paycheck. Clients can be fickle, and they reserve the right to retain you or move on.

Then, there’s the fact that you regularly have to do your own marketing. And if you stop constantly marketing your services, there’s a point when your projects will dry up.

With all the challenges, it’s vital that freelancers understand the many ways to secure regular, well-paying work:

Market Yourself

As a freelancer, you are your own business, selling your own services. To attract new leads and land regular clients, you’ll have to continuously market yourself. Though this may seem a bit daunting, it’s one of the best ways you can ensure regular work.

Marketing yourself can mean anything from going to networking industry events and introducing yourself as you hand out your business cards, to having an active social-media presence, on multiple, relevant channels.

It can also include setting up a simple Fiverr seller profile, so you can advertise your services within a global online marketplace.

Upsell Your Existing Clients

Did you know that the source of additional work for many freelancers is actually existing clients? One strategy to get more work from a current client is upselling, which is selling them something in addition to a service they’re already buying from you, to make the existing service better.

For example, if you’re a web designer and are designing a client’s new website, ask them if they also wouldn’t be interested in having you design their landing pages, which would bring additional traffic to their site. Of course, you’ll have to stress the benefits of the upsell for it to really be persuasive.

Explore Your Own Network

All entrepreneurs and professionals have their industry networks. If you’re a copywriter, you likely know a lot of fellow writers and marketers. If you’re a communications specialist, you probably know people in PR and journalism.

Your own network of fellow professionals can be a strong and pleasantly surprising source of good-quality leads.

Maybe your old marketing contact left his job and is now working for a startup that needs social-media curation and coordination—and that just happens to be your specialty. Or maybe your old boss—from before you went into freelancing—is now working with a big video-animation company that needs someone to create explainer videos for its clients, and you have years of experience in that skill.

Bottom line: Tap your own network, and reap the results.

Being a freelancer is incredibly rewarding in spite of the challenges. That’s why more and more people are choosing the freelance lifestyle instead of the old nine-to-five grind. Getting regular work as a freelancer takes determination, but it’s more than possible with these winning strategies.

How do you find new freelance clients? Are there some strategies that have worked better for you than others? Tell us in the comments below!

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Marc Schenker
Marc is a copywriter who runs the MSC Agency, a copywriting and marketing agency. An expert in business and marketing, he helps businesses of all sizes get the most bang for their ad bucks. Connect with him on Twitter and Facebook!
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Abu Yousuf
Guest

I have a GIG but i can’t find it on First Page…

How can I make my gig so that it is always on the first page?

Abu Yousuf
Guest

I want to regular work…. Please give me suggestions….
I need your HELP.

Thanks!

topaz_muse
Guest
Interesting points but what about those who can’t connect with any network be it their own or elsewhere? Not only that but there are times during marketing when people feel its okay to spam you with adverts trying to deter you from doing what you’re doing or trying to coax you to join another community that’s supposedly more adept at catering to freelancers from all walks of life. To top it off, some are met with a dilemma of being perceived as new. What’s worse are the guides around the net deterring buyers from investing in any service provided by… Read more »
Kat
Guest

topaz_muse: You definitely make a good point about the networking issue. I went from being a food service worker to a freelance writer, and where the heck am I gonna get leads from that industry? Each of the companies I worked for had their own bloggers and everything, so yeah. Fiverr needs to address how to solve the problems you bring up.

eva
Guest

How can I get clients ? I started using buyer request since last month no custom sales from it. what can I do ??

khalil5172
Guest

Thanks Marc for sharing an effective to do for a freelancer though it is a big challenge to own market.

Md Abid Nuri
Guest
Md Abid Nuri

How can I get my first order?

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