The past few years have shown a continuation of the impressive growth of retail ecommerce around the world. Online shopping has become more personalized and targeted, and retailers are customizing their services and integrating online sales channels on practically any device that will connect to the Internet.
There are now more than three billion internet users worldwide – which constitutes over 42% of the world’s population. And with the rise of inexpensive mobile phones and broadband connections, more and more people around the world are taking advantage and increasingly using their online shopping and purchasing power.
These trends are changing the way retailers do business today. Online retail is driving how customers purchase products on the Internet. Thanks in large part to advancements in smartphone and mobile technology, as well as search engine tools, customers can access what they want, whenever they want it. And with more and more people accessing the Internet via smartphones, tablets, and other mobile devices, ecommerce sites are becoming increasingly ‘mobile-friendly’ in order to cater to end-users.
In the article below, we’ll discuss these and more of the latest e-commerce trends around the world, and give you some tips on what you can do to take advantage of them.
Launching your own ecommerce site can seem like a daunting task. But by setting up an ecommerce site, you can – among other things – help increase your sales, reduce operating costs (by automating inventory management using a web-based management system), and increase profit margins.
One thing to keep in mind, however, is that e-commerce sites do require a good bit of administration and marketing in order to be successful. To successfully manage your site, you may need to have someone run and promote your online store.
You should also put in a great deal of preparation before launching your site. This includes researching your competition, putting together a business plan, and evaluating market demand for your product.
Without good marketing, your ecommerce site will likely not bring the results you want. Optimizing your ecommerce site for search engines is especially critical to your company’s success, because once you know what terms people are using to search for your products, you can make sure that the content you provide matches these terms. Investing in keyword research and optimization could lead to huge dividends down the line.
Sharing news about your company through public relations is another effective, cost-efficient strategy for marketing your ecommerce business. Press releases are a great way to market your business to your target customers, because they ensure that the public knows about your new site and your business. When done the right way, online press releases can be highly effective, and achieve great results for your new e-commerce site. Consumers are more likely to buy from brands they are familiar with, so if you can get one of your press releases out there, your sales will likely improve. Customers will be more familiar with your brand, which may lead to immediate returns on your investment.
Of the many reasons that online customers cite for their online shopping preference, the most common reasons are that it saves them time, doesn’t require fighting through crowded stores to buy the products they want to purchase, and allows for easy and readily available side-by-side product comparisons.
One of the more obvious advantages to an e-commerce site is that it eliminates any geographical restrictions that you would normally have with an office-based business. With an e-commerce site and the mobile technology advancements out there today, you can be anywhere in the world and still successfully manage your business. There are no limits to where the internet can reach; your store will operate 24/7, because you can run your website all the time. And your customers will be able to purchase products whenever they want, no matter what time of the day it is or where they are.
And finally, selling online means that traditional constraints to growth, such as finding and paying for larger or better office space – are not a factor. With hard work, a good marketing strategy, and sustained growth, you can boost your sales and profits in no time.