Starting your own business demands that you learn how to grab people’s attention and be the center of the conversation. You are your company’s most powerful spokesperson, so shying away from opportunities to promote your business is not an option.
Whether you are a natural at working the room, or you tend to be a wallflower, getting the right attention for your business can often pose a challenge. Where do you start? Who do you speak to? What does “good” attention look like?
Here are a few tips to help you get started.
1. Join the Conversation
Twitter is a powerful tool for promoting your business, and if you’re not maximizing its PR potential then you’re missing out. Often, on Twitter, getting attention can be as simple as participating in the conversations that are happening around you. Instead of tweeting into the void, jump into these most popular twitter chats for entrepreneurs and get noticed by being an active participant.
2. Catch People’s Eyes
You know that branding is important, but if you don’t have a stunning and memorable logo, then nobody will remember you. Designing a logo is no easy task, but it’s crucial to do before you go and try to get attention so that you can easily stick in people’s memories. These tips will help you design a logo that’s sure to capture people’s attention.
3. Don’t Waste Your Resources
One of the first things many entrepreneurs do when they want to get attention both from the media and potential customers is hire a PR firm to manage their outreach efforts. Not only is this often a waste of money for many businesses that are just starting out, but may also be a waste of time. That time could be better spent on more effective attention-grabbing strategies and efforts. Check out this article highlighting 4 reasons why some startups should not hire a PR firm.
4. Cover Your Bases
Gaining attention doesn’t rely on a single effort, it’s a multi-pronged strategy that should cover a range of media and off-line channels. If you feel that you need a bit more of an edge in your attempts to attract attention, check out these 10 tips that can work for any small business or entrepreneur.
How do you get attention for your business? Tell us in the comments below.