The Man With a Business Plan: Fiverr Super Seller Bizgrowthcoach
Meet bizgrowthcoach (aka Marty). He’s a business consultant who offers his Gigs to startups, solopreneurs and small businesses on Fiverr. He created his first Gig in April 2012 and less than 4 months later, in July 2012, he was promoted to a Top Rated Seller.
Marty is a true Fiverr success story. We asked Marty to share some of his secrets and he said:
I’m giving away the farm here, but it’s not about me. I want every person to be successful on Fiverr like me.
Here’s more from our newest Fiverr Super Seller.
1.) Plan, Prepare, Launch, Engage
The best strategy is don’t think Fiverr is like Craigslist, where you put stuff up on a website and people just send you money. You need to make a plan, commit to success, discipline, persistence and hard work.
Before posting my first Gigs, I spent several weeks planning and preparing. I read every detail in Fiverr’s TOS [Terms of Service], did some research and learned which Gigs would be most popular.
Using the Google Keyword Tool [now Keyword Planner], I found the most relevant keywords and keyword combinations (low competition and high searches) for my Gigs. Then, I highlighted the top 5 to use over and over.
In summary, I followed my PPLE Method (Plan, Prepare, Launch, Engage) that I teach in my Gig.
I built my marketing plan, mapped out the places where I would engage people and compel them to go to my Fiverr Gigs.
2.) Gig Promotion is Paramount
Use your well researched keywords and implement them using multiple marketing channels.
Sites I post on include LinkedIn, Quora, my various blogs and some curated news sites like Scoop.it. Twitter and Facebook posts are scheduled, and my tweets incorporate hashtags for keywords and #Fiverr.
I comment on other’s blogs. On visual media sites like Pinterest, I post the cover graphic of my Gigs and write a short, compelling call to action message.
With my complete social media marketing mix I build relationships, answer people’s questions, ask them thought provoking questions and show them where to find more information. I get them at their “Point of Want.” Only after they get to know me, like me and trust me they’ll buy my Gigs.
3.) Video Sells
I create 2 to 3 minute YouTube videos to introduce and inform about my top selling Gigs. These videos are posted on a wide range of social media sites. The goal here is to drive people to my YouTube page which then links back to my Fiverr Gigs.
I was surprised that quite a few blogs and article publishing sites picked up my YouTube video and posted it on their site. That really helped my search rankings and keyword exposure.
4.) Tracking Your Success
Sites like bit.ly help measure promotional success. Check Google search to see where Gigs and videos rank in organic search results, Fiverr stats for Gigs and to monitor conversion rates. By refining descriptions, you can improve your conversion rates with time.
I created a spreadsheet to track my complete social media postings, results, and engagement levels. I consistently achieve an 18 to 25% conversion rate on my top two Gigs. If you follow eCommerce or any online marketing statistics, the average is around 1.5% and if you hit a 4% conversion rate – it’s been a great month.