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Focus on Digital Marketing

Do more than advertise. See how digital marketing is changing the game.

From Inbox to Mailbox: Email Marketing to Attract Home Buyers and...

Before you lay down more money for another postcard mailer, think about this: real estate email marketing has a high return on investment and...

The Legal-Social Contract: 5 Reasons Why Law Firms Need Social Media

There would be little reason for the law if we didn't live in a society brimming with complex social interactions. And now that we...

Share Your Money Maker: Maximize Profit with Social Influencers

Trust in digital advertising is at an all-time low. Display ad click-through rates are languishing at 0.05% and it's projected that, by 2018, 30%...

5 Unexpected Reasons Why Explainer Videos Get Results

Creating engaging content for your online marketing efforts isn't just about text and graphics. One of the most powerful current trends is animated “explainer"...

Designing the Perfect Landing Page

It’s no secret that in the world of online marketing, landing pages are where some of your best lead generations take place. This is...

The House that Social Media Sold: Why Real Estate Agents Need...

Real estate agents can no longer avoid being on social media, especially now that millennials – the most active users of Facebook – also...

How Digital Marketing Helps Your Beauty Company Shine

Famous beauty influencers are known for their immaculate sense of style – the perfectly coiffed hair, the artful combination of makeup and light. Therefore...

Follow My Lead: How to Achieve (and Maintain) Influencer Status

The term “influencer” has seen a dramatic spike over the last few years, generating attention for the value that influencers can bring to brands....

Insta Gratification: 5 Ways to Grow Your Brand Using Instagram Marketing

The dynamic growth of visuals in online marketing today cannot be underestimated. The use of visual storytelling and content is increasingly dramatically, and this...

26 Best Digital Marketing Tips

Digital marketing is essential for any successful business, but it can be difficult to know where to begin and how best to direct your...

5 Inexpensive Marketing Tips to Help Your Business Stand Out

P.T. Barnum once quipped, “Without promotion, something terrible happens: Nothing.” Small businesses, including both storefronts and online businesses, understand how important it is to squeeze...

How Restaurants Can Maximize Foot Traffic with Social Influencers

Today's consumers are finding food and restaurants through social media. Sprout Social, a social-monitoring software, reports that 88% of consumers are influenced by food-related...