Behind the Scenes of #InDoersWeTrust

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#InDoersWeTrust may sound like a simple phrase, but transforming a no-BS mantra into an international marketing campaign is no small task. The Fiverr team worked with real-life doers such as NY-based agency DCX and Platon, the award-winning photographer behind well-known portraits of President Obama, George Clooney, and Edward Snowden, to bring our punk-rock vision of entrepreneurship to life. We also had a community photoshoot with the world famous photographer, Sandro. 15 community members shared their inspiring stories.

From sharks tanks to evil dentists to tech bros (nice scooter, yo), peek behind the scenes at how we brought our new brand campaign to life–and to a computer, billboard, and bus near you. Then join the movement yourself by submitting your photo to the Doer’s Gallery. Tell us what motivates you and you could be awarded Fiverr credit to help you start doing.

Have questions about the #InDoersWeTrust campaign? Tell us in the comments below!

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Chris Lane
Global Head of Brand Marketing & Digital at Fiverr. Chris is responsible for Fiverr's strategic brand direction, marketing campaigns, social media, content marketing and digital community efforts.