Starting a new business can feel daunting, especially if you've never launched a startup before. To ease some of the discomfort, many professionals choose to go into business with a partner, figuring that two heads are better than one. While it certainly can feel comforting to have someone to help with those early decisions, a partnership is not the right choice for every business.Before you decide to start a business with a partner, it's important to know what to expect. Here's what you should do before diving into a partnership:
If you're thinking about a business partnership, take a step back and examine the other options. If it's a boost of confidence you need, for example, instead of taking on a business partner to help you with decisions, consider paying a consultant to advise you on an as-needed basis. That way, rather than giving up half of your business to someone else, you'll be able to get the information you need during various periods of transition for a short-term fee. If you have a longtime mentor or some other person you trust implicitly, consider tapping them to be an advisor board member of your company. If you don't know anyone like that, you may be able to find such an expert on Fiverr. You can also use the extensive Fiverr network to find people who can help you with work that may not be your particular zone of expertise, whether it be graphic design or legal documentation.
You may be inclined to form your new business with a friend, but personal relationships can sometimes cloud your objectivity. Your choice of partner should be based primarily on shared goals and work styles. Before you commit, learn as much as possible about your potential partner, including discussing the finite details of what you each want out of your business. It may help if you've actually worked together before, since you'll already know plenty about each other's professional approaches.
Many of the best business partners complement each other. One partner may be weaker when it comes to negotiation skills while another may prefer to be out hunting for sales or interacting with people rather than sitting behind a desk. Choose a partner who excels in the areas where you may be lacking and you'll likely have a more successful partnership. By opting for someone with complementary strengths, you may also be less likely to find yourself battling to take the spotlight in pitch meetings or presentations.It may surprise you , but you might only have a general idea of what your strengths and weaknesses are. If you don't have much experience in identifying these attributes, the process may feel unnatural. Asking yourself these questions may help:
Even if you already know the person you'll be partnering with well, force yourself to stick to the same processes you would go through when hiring a new employee. Ask for business references and contact them, putting particular focus on your potential partner's work style and ethics. Don't rule out the benefit of getting personal references, either. You may find that this information is the most valuable when it comes to a person's character (even though friends and family members will probably only have positive things to say).For personal reference checks, it's especially important to ask questions that will generate the information you need. Here are a few questions to ask:
Once you've settled on working with a partner, it's essential that you document everything in writing, including how things will be handled if one partner decides to leave the company. If possible, have an attorney draft the document up. At the very least, a legal professional should review any agreements and sign off on them before you proceed. This document should also detail your business's structure and how disputes will be settled. Taking this small step at the beginning could save you significant headaches if an issue arises down the line. Here are a few items you should include in a business partnership contract:
A partner can offset some of the stress of starting a new business, but there are negatives to shared leadership. Every entrepreneur should take time to learn as much as possible about potential partners and do plenty of work beforehand to avoid legal issues later on. But when handled carefully, the right partner can save you money and help you build a strong business.
How did you decide to work with—or not work with—a business partner? Tell us in the comments below.