If you haven’t already caught on to the trend, now is the time to make video an integral part of your online marketing strategy. Video is quickly becoming the most popular way to consume content. People now spend more time watching digital videos than they do on social media – and the video trend shows no sign of slowing down. As video continues to drive more and more Internet traffic, and as the hardware and software needed to produce quality video only improves, it’ll become absolutely necessary to make videos and video intros to your brand an essential part of your future advertising campaigns. Here are five more reasons why it’s time to adopt video as your main content driver.
Have you ever cried while watching a commercial, even if it was for a product you might not otherwise connect with strongly? We’ve all been there. This is why a 30-second video intro to your brand will offer an emotional immediacy and will inspire trust in your target audience that pages of text and static images simply will not do. Video will allow you to create a compelling narrative about your business and brand that will engage your target audience like no other medium can. As video-based traffic is only predicted to rise, it’s important to use the opportunity video presents to connect with your consumers and lay the foundation for your brand’s long-term appeal and success.
Videos are perfect for repurposing additional advertising materials, or promoting other content you’ve created. For example, once you’ve made your video intro, you can use still images from the shoot for other promotional purposes. You can use behind-the-scenes footage as bonus material, or consider live-streaming deleted scenes to show a less formal side of your brand. Create promotional clips from your source material for additional advertising campaigns, and take advantage of short-form video platforms like Vine to upload micro-clips from your original material. You’ll easily be able to promote your video via your social media platforms.
Now that you’ve seen how simple video intros can be repurposed in numerous ways to suit your marketing needs, think about how videos can support a wide variety of advertising initiatives. Videos unite images, text, and audio, making it the ideal narrative vehicle for your brand. Consider using views as the key metric for evaluating your success with consumer engagement for your brand.
It’s easier than ever to embed videos on your website, in tweets, on your Facebook page, and on other social media sites. Doing so is an organic way to promote your content and reach a greater number of potential consumers. Once you’ve created a few high-quality video intros for your brand, remember to engage consumers through as many channels as possible. The goal, of course, is to have your videos go viral and take on lives of their own.
While studies have shown that consumers are quick to give up on video content if it takes too long to load, if a video does load quickly and is of high-quality, casual consumers are likely to become brand loyalists. With videos only growing in importance in terms of web traffic numbers, it’s to your advantage to create compelling videos that will help grow your brand’s loyal base. It’s worth it to invest in quality technology that will enable you to make the best possible video content.The takeaway: the numbers are clear. Video is here to stay, and will only get bigger in the next couple of years. While it will take considerable initial investment to create high-quality content that will captivate your target audience, it’s well worth the effort. Once you have compelling video content you can share across platforms and repurpose in future marketing campaigns, your hard work will be rewarded with an increased fan base, more loyal consumers, and greater visibility and success for your brand.
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