With Cyber Monday coming fast on the heels of Black Friday and Small Business Saturday, small biz owners don't have much time to catch their breath. It's hard to prepare for this key shopping day when so much is going on in such a short time frame. The last thing you have time for is trying to spiff up your online presence—but a working website is essential to Cyber Monday success. Fortunately, thousands of talented professionals are ready to help you spread small business cheer ASAP. Here's how they can help you and your small biz prepare for Cyber Monday—and yes, there's still time!
Step one: your website. Since is a day dedicated to online shopping, you need want to get the technology driving Cyber Monday to be spot on. With so much going on in such a short time frame, it's easy to feel overwhelmed when trying to prepare for this key shopping day. Your retail success depends on the experience you provide through your website. Don't leave your bottom line to chance. Work with a professional to ensure your site so you're prepared for the influx of online shoppers.For example, do you know *for sure* if your site can handle the strain of extra visitors and still be able to function optimally? Ask user-testing specialists to assess your website's download speed. This will help you avoid losing customers who are frustrated because your pages load too slowly. These tech experts can also check and fix any broken links that otherwise would lead to shopping-cart abandonment.Freelancer pros can also help with other technical aspects, such as building you a chatbot that interacts with visitors and answers questions for them around the clock. Or you can enlist the help of an app developer who can provide back-end solutions that align your mobile app with real-time inventory so you can offer on-demand shopping.
Your competitors are hopping on the holiday bandwagon, so don't risk looking like the Grinch by leaving your website as-is! Consider adding festive touches to your website to get customers in the shopping mood and special Cyber Monday deal landing pages directing shoppers to the best deals. Spread the word on social by elegantly integrating your channels into your website. Check out our roster of skilled website designers ready to hit the ground running faster than Rudolph and his sleigh!
A picture's worth a thousand words (and sales). It's no secret that great visuals get people to click. In fact, 93% of consumers say "visual appearance" is the key deciding factor when they buy something online. Online shopping always requires a leap of faith, so seeing a product up close and personal is *almost* as good as holding it in your hands. If you sell gorgeous products that no one can see, how wil they ever know (or trust) to purchase them?So it's worth it to tap into the Fiverr community of photographers, videographers, and photo and video editors to create compelling visuals—or better yet, videos—that make your products look their holiday best.Think of Fiverr freelancers as your personal team of elves in the North Pole. With their skill set and quick turnaround at the ready, you can *actually* focus on running your business. With the extra time you gain from hiring technical, visual, and web experts, you'll more effectively target the right audiences and understand what they want from their holiday shopping experience, not only on Cyber Monday but throughout the season.
How are you preparing for Cyber Monday? Share your tips in the comments below!
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