3 Clever Ways to Market Your Business Online

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How to use Fiverr to market your business online.

As a new business owner, effectively marketing your business online is one of the keys to success. Advances in technology have made it easier, but it’s not just about SEO or having a great-looking website. These days, it’s imperative to think outside the box.

We recently showed you how both passion and a smart use of resources can go a long way in building a business online. Marketing your online business is no different; sometimes it’s simply a matter of hard work and desire. Here are three clever ways you can market your business online and achieve growth and success:

1. First Up: Focus on Your Buyers

Marketing your online business is not always about what you think the benefits of your service are, or what you feel you can do for your buyers. This type of approach is often short-sighted and likely won’t resonate with your customers.

To really engage with your buyers, consider a more personalized approach that focuses on them. Think about how to talk to them directly and let them know that you’re listening to what they have to say and responding to what they need.

For example, you can:

    • Make an effort to personalize your product or service to them. Before you provide your product or service, ask your customers about themselves, and then customize based on their interests and needs.
    • Utilize social media to talk to your customers directly and hear their praise or complaints, which you can then either encourage or address depending on how they feel.
    • Use surveys to not only get your customers’ feedback, but to include rewards and other incentives—such as a special offer or discount on your site when they complete the survey.

Research backs all of this up, with 56 percent of customers saying they’re more likely to buy something with a personalized experience, and 45 percent of online customers more likely to buy from sites offering personalized product recommendations.

2. Reward Your Clients

Growing your business is not always about new customers. The path to online success often lies with the customers you already have. Consider rewarding these customers by:

    • Providing product offers and discounts
    • Offering online promotions and specials that will help excite and stimulate your customers to purchase more of your product
    • Giving “loyalty points” for customers who purchase on a regular basis
    • Giving away free items with multiple purchases
    • Offering your customers discounts for referring you to other customers online
    • Providing percentage-based discounts for large volume purchases.

3. Post High-Quality Content … Frequently

There are some great content marketing techniques you can use to help grow your business. The importance of high-quality content for today’s marketer cannot be overstated—it’s an opportunity for you to truly convey your brand’s personality and build trust and confidence with your customers.

Unlike simply pitching your products and services, good content marketing has the power to attract and retain customers, and ultimately drive them to want what you have to offer. When you create content that’s interesting, helpful, and informative, people will view you as a thought leader in your industry, and you’ll have the opportunity to increase the quantity and quality of your leads more than you imagined. Whole Foods, for example, offers valuable articles on how to eat healthily and save money at the same time, and as a result, they’ve been able to attract new customers and create lasting connections with their audience.

If your content is published on a regular basis, even better. This will help strengthen your brand and keep the search engines stopping by. Your content could be in the form of weekly or even daily social media posts, or a monthly newsletter with announcements, discounts, or any other relevant content that will keep your users engaged.

So What’s the Secret?

With the business world and landscape changing so rapidly, there is no ‘secret’ for online marketing success today. But by utilizing the methods above, and by checking out the wealth of digital marketing services that Fiverr has to offer, you can learn how to create meaningful and relevant connections with your clients, provide visibility and recognition for your company, and help pave the way for long-term success.

What tips do you have for marketing a new business online? Share with us in the comments below.

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Chris Lane
Global Head of Brand Marketing & Digital at Fiverr. Chris is responsible for Fiverr's strategic brand direction, marketing campaigns, social media, content marketing and digital community efforts.
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raihan hanif
Guest
raihan hanif

guys…post is very nice…
recently in fiverr i offer a gig…..you guys can see that,,,
if you guys need any keyword research….!

rocco fiumara
Guest
rocco fiumara

Article very clear and useful. I would like to try the tips that were given. Thanks to the author and to Fiverr. I’ve already done the work and I hope to score many more! My gigs concern artistic creation and decoration of objects. Thank you!

IAMPrime
Guest

Awsome post !

arxfatalis
Guest

Great post!

Laypway3
Guest

Good Post For Me.
Thank for your idea.
https://www.fiverr.com/s2/0a59005d74

sagar
Guest

hiiii

Uyi
Guest
A lot of times, sellers don’t utilise blogs. It’s funny how people just sit back and expect buyers to come rolling in. Fiverr is a competitive marketplace with up to 3 million sellers and many more services. Blogs serve well for marketing your gig as you can post interesting information perhaps related to your gig and consequently you advertising the gig. The good part is if you don’t want to go through the hassles of making up a blog or blog posts, there are a number of free and paid blogs made for marketing purposes, you could even have the… Read more »
aj_designstudio
Guest
aj_designstudio

A stunning piece of article, but the 3rd number is more crucial for me. Thank you writer, and many many thanks to Fiverr.

tinder tokens seller
Guest
tinder tokens seller

those r very clever technique.

bt i cant sell my gigs of selling tinder tokens.. if u need then please check this out.

Melany
Guest

really informative and useful post,

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