It’s an old and well known story. A bunch of friends meet in college or high school, they start a band and begin practicing in their parent’s garage. After playing gigs at local bars and clubs, they finally catch their big break. Flash forward a few years and you are watching their music video on your TV and computer screen, while scrambling to get tickets to their latest concert tour.
What can up-and-coming bands do when they haven’t quite got there yet? While most are recording their music in home studios (it’s amazing what you can do on a Mac), they are still faced with the challenge of getting their music out there.
Some artists such as Lana Del Rey, Ok Go and Justin Bieber famously found their spotlight through YouTube. The question is, how do you create an eye-catching YouTube music video, without breaking the bank? As we have seen time and time again, with a bit of creativity, anything is possible.
When we first saw Atlanta-based, indie rock band Penny Western’s YouTube music Video, we couldn’t help but shriek in excitement. Penny Western is made up of 4 very talented musicians, namely Randall Kirsch, Ian Groves, Lawton Zurn and Whit Lanier. The reason for all our excitement? Their YouTube music video is made up entirely of Fiverr Gigs!
When this cool, up-and-coming band decided to create their very first music video, they were overwhelmed by the costs that it entailed.
Using their out-the-box thinking and a whole bunch of Fiverr-tastic Gigs they created an awesome, inexpensive video. The results? We’ll let you see for yourself:
We immediately contacted this awesome band to find out more.
So… What was behind the making of this YouTube music video?
We made this album because we were proud of the music we had created and because Penny Western is a fun creative outlet for us. We brainstormed all the things we wanted to do in conjunction with the album, and making a music video was definitely an idea we toyed with. We had already discussed that “Heaven Seems Closer…” was the most “fun” song on the album and therefore it was likely the best candidate for a music video.
How much does a music video usually cost to produce?
I can’t say we knew the answer to this before we set out to make a video, just that it was likely more than we would care to spend. We did some research and found that $5,000 is a very modest budget.
How did you go about choosing Gigs for the video?
One of the most interesting and entertaining things was just browsing all of the available Gigs, and when we saw one we liked, we tried to imagine if we could weave it into a somewhat coherent complete concept. Once we had a skeleton of an idea for what types of things we wanted to include in the video, we wound up ordering literally every available Gig we could find that would fit within that theme.
How many videos did you use in the end and how much did you spend?
When we counted, we’re pretty sure that 20 Gigs wound up in the final version of the video. We know that at least 3-4 Gigs that we ordered didn’t make the cut for one reason or another. I also think we did order a few “extras” for the Gigs that we really liked and thought would make the biggest contribution to the video. The grand total was probably right around $200.
What was the best Gig you came across while making the video?
That’s a tough one – Fiverr is such a great source for true creativity. We would prefer to give a shout-out to an underdog here, but Professor Puppet was a true professional and really did a fantastic job with his parts. Even though he was lip syncing, he put a lot of personality into the clips (much of which was edited out in the final cut, unfortunately).
What has the response to the video been?
You know, it has been really great. Our hope was that it would be something that people really enjoyed and wanted to share with other people and we’ve had some success with that goal. The unanticipated side benefit is that we shared the finished product with all of the “stars” of the Gigs, and they all were very complimentary of the finished product and seemed flattered to be part of a bigger project. Who knows, there may be 20 more Gigs out there that could make up a second video someday.
There you have it. Take one cool band, add an awesome idea and you get this great result. There is hope for all up-and-coming bands out there after all!
For the next few weeks Penny Western will be selling their album on Fiverr at the discounted price of… you guessed it, $5! So click here now to purchase this incredible album.
For a chance to win the album on Fiverr, tell us how many of the Gigs used in the video do you recognize?