If you ever bought a new Apple product, you probably went through the magnificent unboxing experience Apple has crafted. Apple has mastered it – they are as meticulous about the package of the product as they are about the product itself.
It doesn’t matter if you end up throwing the package away, the impression that the unboxing experience leaves you with will be forever tied with how you think about the product. There is an unconscious influence that a great package has on the coolness factor of the product itself
Not long ago, I experienced the opposite when I purchased a pair of headphones from a very well known brand. The model I chose was from their high-end series and it had great reviews. This manufacturer is a very reputable headphones maker, and yet the packaging of the product I purchased didn’t say all that. Instead, it gave an overall sense of an OK product, maybe even a little cheap. For me, that was a complete turnoff. It took me some time before I gave the actual headphones a proper chance after struggling to forget the poor unboxing experience.
At Fiverr we always think about that when we have product sessions. We know that if we treat our products with respect and pay endless attention to details, there is a good chance that our customers will treat it with the same respect.
MOO is exactly this type of company – it thinks of every detail, from the order process through shipping to unboxing as a whole. Ordering from MOO is a treat.
Recently, I decided to print up new business cards, largely because MOO sent me an email introducing their new super thick “Luxe” cards. Once the cards arrived I couldn’t resist filming the unboxing experience and sharing it with you. Credit for the design of the cards goes to Tofupanda from Fiverr.
How awesome is that!?
Here is a photo of the business card: